|
MAC Insight Online
1st United Services CU Adopts "Simpler, Faster and
Friendlier" Mantra
The 1st United Services Credit Union (USCU) brochure series was part of a larger re-branding campaign that included branch design and merchandising, the website, and all of the marketing collateral. The goal was to revitalize the credit union’s brand through the promise of “a lifetime of simpler, faster, friendlier financial products and services.” Market competition is particularly strong among regional credit unions and banks around Pleasanton in Northern California’s
East Bay. MORE >
|