Do You Have What It Takes?

The Marketing Association of Credit Unions (MAC, at your service) knows that successful marketing is a lot tougher than it looks—we all just make it look easy! That’s why we want to highlight and award the marketers who really step up their game and create terrific campaigns with tangible results. If that’s you, check out the MAC Awards categories and judging criteria below and throw your hat in the ring—you never know who could be taking home the coveted MACQUEE Best of Show Award!

The 2021 MAC Awards

The Envelope Please . . .

Have you ever wished there were an Academy Award® for “Best Credit Union”? Us too. That’s why the Marketing Association of Credit Unions (MAC) created the MAC Awards back in 1986—so we could celebrate the great work of marketers like you (and put on our best duds). And while we’re (always) ready to celebrate, we don’t judge: We leave that to marketing, advertising, media and social media experts—from both inside and outside the financial industry—and make them do it for us.

In May 2021 we’ll be celebrating our fellow Credit Union marketers – stay tuned for further details!

Each entry has a chance at pulling in not only a MAC Award but our exclusive MACQUEE Best of Show Award (no…it’s not an acronym, we just like our caps lock). The only top honor where participants are on stage presenting their work, followed by live on-line judging with results hermetically sealed in a mayonnaise jar until opened during the MAC Awards celebration that evening!

The judges for all other entries are marketing, advertising, media and social media experts from both inside and outside the financial industry. In other words…you win an award here…you should be asking for a raise when you take home the hardware!

Want to Size Up Past Competition?
Check out our 2020 awards gallery to see who took home some bling at last year’s conference.
2020 awards gallery.  Start submitting your 2021 MAC Award entries!

MAC Award Categories

Judging Criteria

Entries of the same asset categories will be scored and judged together to evaluate the entry’s:

  • Objectives
  • Target Audience
  • Overall Strategy
  • Competitive Factors
  • Return on Investment (if applicable)
think outside the box

Results

(0-40 points)

Costs involved and objectives and desired goals achievement, including return on investment.

Creativity

(0-30 points)

Use of art/photography, design, type style, copy (or audio/visual equivalents) in pursuit of goals and how you have differentiated yourself from others in your market.

Planning

(0-30 points)

Your succinct strategy, how it relates to your organization’s strategic plan and vision and what components were used to develop the plan (actions, tactics, etc.) for the project/campaign.

Only entries that average a score at or above the score levels below are eligible for an award.

first place
First Place
80 points, one winner
second place
Second Place
65 points, one winner
third place
Third Place
50 points, up to two winners

The score level for categories in which results are not required are:

first place
First Place
50 points, one winner
second place
Second Place
38 points, one winner
third place
Award of Merit
28 points, up to two winners

In the event no entry achieves the necessary score level, no award will be given. But don’t worry, there’s always next year!