Do You Have What It Takes?

The Marketing Association of Credit Unions (MAC, at your service) knows that successful marketing is a lot tougher than it looks—we all just make it look easy! That’s why we want to highlight and award the marketers who really step up their game and create terrific campaigns with tangible results. If that’s you, check out the MAC Awards categories and judging criteria below and throw your hat in the ring—you never know who could be taking home the coveted MACQUEE Best of Show Award!

The 2019 MAC Award Winners

If you’re on this list you’ve won a MAC Award…or two…or three…or…you get the point…
At least one of your entries won, so congrats are in order! Want to find out which one or how many of your entries won? Award recipients will be announced at our awards dinner on Thursday, May 30 at the MAC conference in New Orleans, LA.
Register Now.

1st United Credit Union
Allegacy Federal Credit Union
America First Credit Union
American First Credit Union
Apple FCU
Bangor Federal Credit Union
Baton Rouge Telco Federal Credit Union
BCU
Canvas Credit Union
Carolina Trust Federal Credit Union
Cascade Community Federal Credit Union
City & County Credit Union
Clearview Federal Credit Union
CommonWealth Central Credit Union
Community Choice Credit Union
Desert Financial Credit Union
Educational Employees Credit Union
Educational Systems FCU
Elga Credit Union
Financial Center First Credit Union
Financial Partners Credit Union
Firefly Credit Union
First Financial Credit Union
First Tech Federal Credit Union
Fort Knox Federal Credit Union
Freedom Federal Credit Union
Frontwave Credit Union
Greater Texas Credit Union
GTE Financial
Hanscom Federal Credit Union
Hiway Federal Credit Union
Infinity Federal Credit Union
InRoads Credit Union
Intrepid Credit Union
LAFCU
Listerhill Credit Union
Me/CU
Meridian Trust Federal Credit Union
Merrimack Valley Credit Union
Mid-Hudson Valley Federal Credit Union
Mountain America Credit Union
MSU Federal Credit Union
Mutual Credit Union
Navigator Credit Union – Pascagoula, MS
New England Federal Credit Union
Northern Credit Union
Notre Dame Federal Credit Union
OCCU
OMNI Community Credit Union
OnPoint Community Credit Union
Orange County’s Credit Union
Pelican State Credit Union
Pen Air Federal Credit Union
Pentagon Federal Credit Union
Pima Federal Credit Union
Redwood Credit Union
SafeAmerica Credit Union
San Diego County Credit Union
Santa Barbara Teachers Federal Credit Union
SeaComm
Securityplus Federal Credit Union
SF Police Credit Union
Sioux Falls Federal Credit Union
Southland Credit Union
SPIRE Credit Union
Tower Federal Credit Union
UMe Credit Union
UNIFY Financial Credit Union
University Credit Union
University Federal Credit Union
USF Federal Credit Union
Vibrant Credit Union
Voyage
Wheelhouse Credit Union
Whitefish Credit Union

 

MAC Award Categories

Judging Criteria

Entries of the same asset categories will be scored and judged together to evaluate the entry’s:

  • Objectives
  • Target Audience
  • Overall Strategy
  • Competitive Factors
  • Return on Investment (if applicable)
think outside the box

Results

(0-40 points)

Costs involved and objectives and desired goals achievement, including return on investment.

Creativity

(0-30 points)

Use of art/photography, design, type style, copy (or audio/visual equivalents) in pursuit of goals and how you have differentiated yourself from others in your market.

Planning

(0-30 points)

Your succinct strategy, how it relates to your organization’s strategic plan and vision and what components were used to develop the plan (actions, tactics, etc.) for the project/campaign.

Only entries that average a score at or above the score levels below are eligible for an award.

first place
First Place
80 points, one winner
second place
Second Place
65 points, one winner
third place
Third Place
50 points, up to two winners

The score level for categories in which results are not required are:

first place
First Place
50 points, one winner
second place
Second Place
38 points, one winner
third place
Award of Merit
28 points, up to two winners

In the event no entry achieves the necessary score level, no award will be given. But don’t worry, there’s always next year!