MAC 2009 VIRTUAL CONFERENCE &
AWARDS CEREMONY
May 27 - 29, 2009

Wednesday, May 27
2:00 pm – 3:00 pm EST

Session #1 Stop the Bleeding! Proactive Strategies to Retain Members Ryan Zilker, VP Marketing & Human Relations, American First CU

Members give us clues and cues every day that they are thinking about moving to another institution. This session will examine how we can use the tools that we already have to identify members that are on the cusp, and strategies we can employ to retain them. We’ll look at other industries, identify best practices in retention, and we’ll examine what works, and what doesn’t. The session will include: 

• A list of practical clues and cues to look for in your own membership
• Suggested member communication
• Examples of marketing used for retention

Thursday, May 28
2:00 pm – 3:15 pm EST

		Session #2 2:00 pm - 2:45 pm EST Essential Elements of an Effective Marketing Campaign Scott Coe, VP Marketing, CoastHills FCU Astrid Rives, Marketing Manager, FAA First FCU Anita Morphew, VP Marketing, Valley First CU Sarah Cecchin, AVP Marketing, Pacific Service CU This session profiles campaigns that are finalists for the 2009 MACQUEE award. Hear from the CU marketers who spearheaded these outstanding campaigns as they talk about their strategies and techniques, including:
• Devising promotions that make your members and prospects take notice • Establishing the right "mix" of media, direct mail and e-marketing • Ensuring that members don't turn to other financial institutions for products that you offer • Maximizing the credit union's "community marketing" efforts • Building name and brand awareness Speakers will also go "Behind the Numbers" and provide insight into the statistics associated with their campaigns - base figures, marketing goals, actual volume and percentages - and what this really means in measuring marketing success. 2:45 pm – 3:15 pm EST Virtual Awards Ceremony Paul Stull, SVP Marketing, Arizona State CU, Master of Ceremonies MAC will announce winners in 25 marketing categories from its 2009 Awards Competition, including the MACQUEE, MAC’s Best in Show.   Winners will be encouraged to Twitter their acceptance speeches in a fun, interactive format.

Friday, May 29
2:00 pm – 3:00 pm EST

Session #3 What Does the Future Hold for CUs? Key Strategies to Remain Vibrant & Competitive Mark Sievewright, Senior Vice President, Strategic Marketing, Fiserv, Inc.

The shockwaves from the financial crisis continue to reverberate throughout the financial industry which has undergone further, significant consolidation and fundamental structural change. Beyond the financial crisis, we are witnessing important shifts in a broad range of strategic areas including: member demographics; technology; delivery and distribution channels; competition; and, regulation. How will credit unions emerge from this? What challenges and opportunities lie ahead? Mark will present his perspectives on these topics as well as the key steps credit unions need to take to compete and win.

REGISTRATION FEES:

Register has closed. If you have questions about your registration or attendance to the virtual seminar, please call MAC at 317-205-9483.

Please contact MAC at (317) 205-9483 or via email at mac@hp-assoc.com if you have any questions.