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Save the date for the MAC Conference 2019 in NOLA!
May 28 – 31, 2019
The Westin New Orleans Canal Place
New Orleans, LA
Don’t miss your chance to experience:
- Networking with top marketers
- World-class general sessions
- Workshop-style breakout sessions
- Exhibitors from across the industry ready to partner with credit union marketers
- Events to help you think outside the box and our legendary booth crawl
- The MAC Awards dinner
Like what you see? It can all be yours for the early bird member price of $949Register Now
MAC 2019 Key Note Speakers and General Sessions
Andrew Davis is a bestselling author and internationally acclaimed keynote speaker. Before building and selling a thriving digital marketing agency, Andrew produced for NBC’s Today Show, worked for The Muppets in New York and wrote for Charles Kuralt. He’s appeared in the New York Times, Forbes, the Wall Street Journal, and on NBC and the BBC. Davis has crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands.
Recognized as one of the industry’s “Jaw-Dropping Marketing Speakers,” Andrew is a mainstay on global marketing influencer lists. Wherever he goes, Andrew Davis puts his infectious enthusiasm and magnetic speaking style to good use teaching business leaders how to grow their businesses, transform their cities, and leave their legacy.
Want to learn more about Andrew? Check out this video.
Jen Waldman helps people hone in on their unique gifts, empowering them to take action with authenticity and heart. Using her background in the arts, she encourages creative thinking and imagination, so that others can cultivate new ideas and share them with the world.
Jen and Simon Sinek united several years ago when Simon became aware that Jen was using the Golden Circle to inspire artists to make a greater impact with their work. The two recognized that by combining their efforts they could help people across many different industries discover their WHY and bring it to life. Jen now travels the world offering Why-inspired keynotes and workshops on leadership, communication, and presentation skills so that individuals and organizations can have more impact with their ideas.
Check out this video where Jen discusses the Power of Why.
Jen Waldman Keynote sponsored by Weber Marketing.
MAC 2019 Speaker Lineup
Randy Schultz, VP of Marketing at Weber Marketing Group
Session: Linking your Digital Transformation and Data Analytics into Brand & Marketing Strategies
Pam Hatt, VP of Marketing, Pen Air Credit Union
Session: The Changing Face of Business Development, Communerosity
Eric Lundberg, Chief Operating Officer, Texas Tech CU
Session: Innovation, Culture and Building What’s Next – A Case Study
Hope Shau, Eller Professor of Marketing at the University of Arizona
Session: Your Secret Decoder Ring: A Guide to Connecting with Members Across Generations
Andrew Catalano, Chief Digital Officer, Austin & Williams
Session: Digital Targeting Precision 2.0
Lynne Jarman-Johnson, Chief Marketing Officer, Consumers Credit Union and Wendy Beswick, Vice President, Marketing, Service Credit Union
Session: Personal Branding – The Importance of Marketing Yourself
Rich Jones, President & CEO, Leading2Leadership
Session: Getting a Seat at the Table – A guide to understanding call reports and key ratios
Liz Lougheed Green, Director of Community Investment, Vancity
Session: Not Your Traditional CSR: Investing for Social Change
Todd Marksberry, President & CEO, Canvas Credit Union
Session: Culture, Brand and Valuing Marketing
MAC 2019 Conference Agenda
TUESDAY, MAY 28 – Day 1 of the MAC 2019 conference in New Orleans. Get ready for an epic adventure and one of the best conference kick-offs we’ve ever had!
2:00pm – 3:30pm | Interactive Workshop –Linking your Digital Transformation and Data Analytics into Brand & Marketing Strategies, Randy Schultz, VP of Marketing at Weber Marketing Group
For your digital transformation to be truly effective, marketing, IT and operational strategies –and even your culture must align behind highly personalized member journeys and a well-articulated and modern brand position.
Success requires new ways of thinking about data mining, targeting and traditional channels in marketing strategies. By leveraging rich member behavioral analytics and market big data you can better target member and prospect segments that grow wallet share and market share. The C-Suite grows impatient for tangible growth results from marketing budgets. And no one is better positioned than a savvy marketing leader to drive transformation.
Marketers must carefully balance budgets with a shift towards highly measurable digital marketing, building market brand awareness and relevant competitive differentiation.
- How leaders are making the shift from product campaigns, to a highly focused member and prospect-focused strategy using data analytics and psychographic segment targeting.
- Differentiate your brand with relevant distinction, highly personalized content and innovative experiences across all channels
- How the right data analytics, dashboards and business intelligence that talks to each other can help you direct the right combination of traditional and digital marketing – that appeal to your targets and delivers results.
4:00pm – 6:30pm | Team Building – Mardi Gras Style!
NOLA is home to Mardi Gras and what would Mardi Gras be without beads and amazing floats?! We’ll let you handle getting the beads on your own, but MAC is ready to give you a true New Orleans experience with a Team Building and Networking Event at Mardi Gras World.
Attendees will have the opportunity to take a tour to see where all of the Mardi Gras floats are stored and built, then have a chance to get in on the action and build their own mini-float alongside other MAC attendees and Exhibitors! Did we mention we’ll be serving drinks there too?
Get ready for some friendly competition—we’ll vote on the best float and announce which team takes the win at our MAC Awards show Thursday night!
Excited about what you see so far? Check back for the full schedule!
Long on desire to go to MAC NOLA but a bit short on cash? We can help.
This year MAC will award a scholarship for one lucky credit union marketer to attend MAC for FREE (or as close as we can get to it!) This needs-based scholarship will cover the conference registration, hotel accommodations for up to three nights and reimbursement for travel up to $500. This scholarship is valued at approximately $2,250!
The deadline to apply is February 28,2019Learn More