mini MAC

We’re turning our annual one-day workshop into a two-day event that you don’t want to miss! Designed to be perfect for every level of your Marketing team, we’ll discuss topics relevant to the changing environment we’re all working to understand.

2020 mini MAC Virtual Conference

Thursday, November 12 & Friday, November 13, 2020

1 – 3:30p.m. ET/ 12 – 2:30p.m. CT
11a.m. – 1:30p.m. MT/ 10a.m. – 12:30p.m. PT

FREE for MAC Member Credit Unions
$99 for Non-Member Credit Unions

Sponsored by PixelSpoke

Register Now

6 Superpowers Credit Union Marketers Can Tap into to Grow in 2021 and Beyond

This past year has been one wild ride. Who could have predicted COVID-19 and the myriad challenges that we’ll continue to navigate in the coming months and years?

As credit unions move into strategic planning mode, we’re guessing many will be looking for ways to “batten down the hatches.” But we firmly believe the long-term health of the credit union system, and the ability to meet members’ needs, demands a growth-oriented focus. So what should you do now to manage the current crisis and come out stronger on the other side?

In this session, we’ll share:

  1. Insights we’ve gathered from veteran credit union executives and marketers about past recessions
  2. Proprietary digital marketing data from 2020, including key takeaways
  3. Concrete tactics for leveraging six “credit union superpowers” that are already at your fingertips

Presenters:

Cameron Madill, CEO & Co-Owner, PixelSpoke
Kerala Taylor, Senior Strategist/UX Architect & Marketer, PixelSpoke

 

Journey Mapping Best Practices that Drive Improvements for your Members

The objective of this session is to learn 2-3 actions you can take to better understand your members’ experience and link that to the most impactful actions.  This session will specifically cover:

  • Journey Mapping best practices
  • Approach to capture your members’ feedback on their Moments of Truth and Pain Points
  • How to determine the most impactful actions to take in order to improve your members’ experience

Presenters:

Kerri Nelson, CEO, Customers First Now, part of Clarivate

Content and the Race to Stay Relevant in a Socially Distant World

What marketing strategies and technologies do you need within your organization to help digital and non-digital buyers notice you and buy.

Discussion includes what all financial institutions should be looking for and uncovering with the content that is being delivered to existing and new members.  We will cover  the competitive landscape, marketing strategies, tactics and execution approaches to deliver meaningful content with the use of marketing technology.

Presenters:

Amanda Swanson, Director at Cornerstone Advisors

Special Thanks to our mini MAC 2020 Sponsors

Pixel Spoke