Join us in October!

Join us for mini MAC 2018 in Ontario or online. We know budgets are tight, but you are just the right kind of marketing genius that is always looking to be surrounded by your tribe. mini MAC solves those challenges and more. In just one day, we promise you’ll walk away (or sign off) energized and with at least one actionable idea you can move forward on!

Date: Thursday,  October 18, 2018
Time
: 9:30 am – 1:00 pm PST (12:30 pm – 4:00 pm EST)
Cost: $99 for MAC members $149 for non-members

Two ways to join us:

In Ontario
2855 E. Guasti Rd., Suite 600, Ontario, CA 91761 (CCUL Office)
Breakfast & Registration begins at 9:00 am for Ontario attendees.

Or
Live stream
Join us virtually as our partner, C-Sun Studios, streams the workshop live to you.

Register Now

Living your brand: Tangible takeaways from purpose-led organizations

Whether the notion of brand is new to your organization, or you’re already well into the journey, this interactive session will share stories, ideas and actionable lessons from organizations – in and out of our industry –  who truly know how to live their brand, inside and out. You’ll leave with at least one thing you can do when you get back.

Presenters:

Jenny Vandehey
Director of Strategy & Insights, Monigle Associates

Jenny is a brand strategist who brings 12 years of experience helping brands grow with purpose, relevance and impact. With a background in research, strategy and media, Jenny brings a unique combination of deep consumer insight and actionable strategy. Jenny’s sector experience spans B2B and B2C brands, including startups and Fortune 500 companies.

At Monigle, Jenny has led companies like Bonfils Blood Center and Public Service Credit Union through large-scale rebranding initiatives. A firm believer that brand has to start from the inside, Jenny helped clients build internal programs to unify culture and deliver a consistent, on-brand experience. With a passion for consumer understanding, Jenny has led research to drive innovation, marketing and experience strategy for clients like L’Oréal and PepsiCo. She specializes in qualitative research, and often taps into newer methodologies like netnography and co-creation communities to help brands keep up with consumers and culture in real time.

As a thought leader in emerging trends and consumer behaviors, Jenny has published and presented points of view on topics including Generation-Z, Virtual Reality, Millennial Moms, and the Future of Money. She co-founded and led Starcom Mediavest’s Moms Human Experience Center where she helped clients understand the needs and behaviors of moms across the globe

Building Bridges to More Business

Join Andy Tien, Marketing VP from PSFCU to learn how he has been able to drive business growth by adding value to community partners and building bridges between various underserved minority groups. It’ll be a robust discussion with Andy who has a track record of quantifiable marketing and business development success.  He grew up in Southern California after he and his family immigrated to the U.S.; and went on to obtain both his undergraduate and MBA degrees from USC. This Executive has a history of being a top performer with an entrepreneurial spirit that produces substantial results.  In particular, his specialties include marketing strategy and analytics, business development, writing, and online/offline campaign management. His passions in life include community leadership, financial education, and lifelong learning.

Presenters:

Andy Tien
Vice President, Marketing
Pasadena Service Federal Credit Union

You Can’t Put Member Experience In A Silo!

Pen Air Federal Credit Union has shifted away from having marketing “only” be marketing. Marketing is now about making sure that the brand has a voice that integrates with the call center, cultural experience, community development facilities and more. Pen Air – is well beyond the “only succeeding” mark with their focus on aligning staff every day to their essence and promise. Pen Air is well-aligned group of talented staff that believes in their number one core value of “Communerosity” – and finds ways to live it out every day.

You’ll hear:

  • How to break down silos and gain buy-in at every level.
  • Where to start! Making the case to management.
  • The difference it has made in stewarding the brand at a high level

Presenters:

Angie Betts
SVP, Chief Member Officer
Pen Air Federal Credit Union
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Special Thanks to our mini MAC Sponsors

Act-On

Alkami

Move CU