Living your brand: Tangible takeaways from purpose-led organizations
Whether the notion of brand is new to your organization, or you’re already well into the journey, this interactive session will share stories, ideas and actionable lessons from organizations – in and out of our industry – who truly know how to live their brand, inside and out. You’ll leave with at least one thing you can do when you get back.
Director of Strategy & Insights, Monigle Associates
Jenny is a brand strategist who brings 12 years of experience helping brands grow with purpose, relevance and impact. With a background in research, strategy and media, Jenny brings a unique combination of deep consumer insight and actionable strategy. Jenny’s sector experience spans B2B and B2C brands, including startups and Fortune 500 companies.
At Monigle, Jenny has led companies like Bonfils Blood Center and Public Service Credit Union through large-scale rebranding initiatives. A firm believer that brand has to start from the inside, Jenny helped clients build internal programs to unify culture and deliver a consistent, on-brand experience. With a passion for consumer understanding, Jenny has led research to drive innovation, marketing and experience strategy for clients like L’Oréal and PepsiCo. She specializes in qualitative research, and often taps into newer methodologies like netnography and co-creation communities to help brands keep up with consumers and culture in real time.
As a thought leader in emerging trends and consumer behaviors, Jenny has published and presented points of view on topics including Generation-Z, Virtual Reality, Millennial Moms, and the Future of Money. She co-founded and led Starcom Mediavest’s Moms Human Experience Center where she helped clients understand the needs and behaviors of moms across the globe