Day 1 – Tuesday, May 26, 2020

12:00pm – 4:30pm – Registration Open
2:30pm – 4:30pm – Opening Workshop

Digital Transformation: Creating the Blueprint for Change
Digital transformation is top of mind for all of us—we know that keeping up with the ever changing digital landscape is the only way to stay relevant. But where do we begin? How do we as credit union marketing professionals take the right steps forward to drive transformation? How do we ensure that we’re focusing not just on technology, but on member experience and member expectations as well? How do we utilize data and analytics to personalize those experiences?  With the lines between IT and Marketing blurred, how do we collaborate in a way that creates true synergy? In this two hour workshop, we’ll explore those questions and much more!

Featured Speakers:
Lamar Heyward, SVP Marketing, Civic Credit Union, Raleigh, NC
Fabio Biasella, SVP, Chief Marketing Officer, Travis Credit Union, Vacaville, CA
Freida Child, VP of Marketing, Travis Credit Union, Vacaville, CA
Marleaux Flournoy, AVP Data and Analytics, Vacaville, CA

6:00pm – 8:00pm – Opening Reception
Colorado Rockies vs LA Dodgers @ Coors Field

Day 2 – Wednesday, May 27, 2020

8:30am – 9:00am – Breakfast and Registration

9:00am – 10:15am – Keynote
Jesse Cole, Founder of Fans First Entertainment

 10:15am – 10:40am – Networking Break

 10:45 – 11:45am – Concurrent Breakout Sessions

Customer Experience Mapping – Sponsored by Strum
Jesse Cole, Founder of Fans First Entertainment

Harnessing the Power of Video
Holly Arter, Braid Creative

Overcoming Content Overload: Marketing Tactics for 2020
Paxton Gray, VP of Operations, 97th Floor

12:00pm – 1:00pm – Lunch with our Sponsors and Suppliers

 1:15pm – 2:30pm – General Session

6 Mile High Solutions in 60 Minutes!
Say it isn’t so…it can’t be done. MAC thinks it can, and the only way you’ll find out is by joining us in Denver for MAC2020. Hear from 6 marketing rockstars how they’ve tackled some of the biggest challenges at their credit unions – then take those ideas home and make them work for you.

Featured Speakers:
Janelle Herrera, Chief Marketing Officer, On Tap Credit Union, Golden, CO
Amy Krasikov, Director of Engagement Systems, Ent Credit Union, Colorado Springs, CO
Chris LaVelle, VP Marketing, Elevations Credit Union, Boulder, CO

3:45pm – 3:45pm – Concurrent Breakout Sessions

Analytics & Reporting: Making Sense of the Data
Madeline Gryczman, Digital Strategist, General Mills

Serving the Underserved: A Cannabis Story
Sundie Seefried, CEO, Partner Colorado Credit Union & Safe Harbor Services, LLC

Maximizing Your Social Media Efforts
Emily Hartzog, Vice President, Chartwell Agency

4:00pm – 5:30pm – Booth Crawl with Suppliers – Eat, Drink, Network, Repeat!!

Day 3 – Thursday, May 28, 2020

8:30am – 9:15am – Breakfast and Registration

9:15am – 10:15am – Keynote
Adopting a Marketing Mindset for the Modern Digital World
Tom Fishburne, Founder of Marketoonist and Author of “Your Ad Ignored Here”

10:45 – 11:45 – MACQUEE Finalist Presentations
Get your chance to hear about the campaigns vying for our best in show award, the MACQUEE, and vote live to see who wins at Thursday night’s awards dinner.

12:00pm – 1:00pm – Lunch with our Sponsors and Suppliers

1:15pm – 2:00 pm – Concurrent Breakout Sessions

More from Tom Fishburne – Sponsored by Strum
Tom Fishburne, Founder of Marketoonist and Author of “Your Ad Ignored Here”

How Credit Unions Can Use the Incredible Power of Prediction
Karan Bhalla, CEO, CU Rise Analytics

Journey Mapping Best Practices that Drive Improvements for your Members
Kerri Nelson, CEO, Customers First Now

2:30pm – 3:15pm – Breakouts Repeat

 How Credit Unions Can Use the Incredible Power of Prediction
Karan Bhalla, CEO, CU Rise Analytics

Journey Mapping Best Practices that Drive Improvements for your Members
Kerri Nelson, CEO, Customers First Now

5:00pm – 6:00pm – Cocktail Hour

6:00pm – 2020 MAC Awards – Celebrating the top campaigns of 2019

8:00pm – MAC Awards After Party – Sponsored by MARQUIS

 

Day 4 – Friday, May 29, 2020

 9:00am – 10:30am – Breakfast
Grab a mimosa or bloody mary and get your last minute networking in before your goodbyes.