General Webinar: web·i·nar | \ˈwe-bə-ˌnär \

Our credit union marketing webinars are the stuff legends are made of. Led by the cream of the credit union crop, these dynamic sessions cover the latest and greatest topics in the industry today. Don’t miss out: Take a look at our upcoming schedule below.

Upcoming Webinars

Growth-Driven Design: The New Frontier in Redesigning Your Credit Union Website

Every marketer has been there—it’s been five years, so it’s time to redesign the website. (And that means wrangling a lot of stakeholders and pumping in a lot of human hours to completely revamp a site you probably won’t touch again for another five years.) So why not make your site a living, breathing, lead-generating and converting machine? Enter growth-driven design—the new frontier in Credit Union website development. “Set it and forget it” is the past—continuous improvement and optimization is the critical (and ROI-proven) now. We’ll show you how to do it right—and make it worth your financial while.

Date: Tuesday, August 14, 2018
Time
: 11:00 am – 12:00 pm PST (2:00 pm – 3:00 pm EST)
Cost: FREE for MAC members $29 for non-members

Presenters:

Chris Kappen is the Digital Director of Epicosity, which specializes in bank marketing. He has built the agency’s digital department from the ground up on the tenets of delivering results through engaging content marketing, exacting paid media strategies and tried-and-true analytics and reporting methods. Starting as an intern, he has built Epicosity’s digital department into a force to be reckoned with in the market. In his capacity, he consults on overall web strategy, content strategy, social media marketing and community management, lead generation, web analytics and email marketing.

Tiffany Ring is the Web Development Director of Epicosity, which specializes in bank marketing. In her position as the department director of the agency’s web team, Tiffany is focused on the end user in all development endeavors. She’s the lead manager on every web project that comes through the agency. Her prowess in the field comes from decades of work starting virtually at the onset of the industry. She took part on the ground level of the web’s and online gaming’s growing popularity with the masses. Tiffany is knowledgeable in web development, coding, 508 compliance, project management and user-experience ideation.

Sponsored By:

Sign Up

Best Kept Secret: Says Who?

Credit Union marketers and leaders have longed bemoaned our category’s position as the “best kept secret in North America.” One credit union intends to upend the long held mystery and confusion, not only for their organization but as a catalyst for our industry. In this webinar, we’ll hear from Tansley Stearns, Chief Marketing & Strategy Officer at Canvas Credit Union. You’ll leave with insights on:

  • The interconnectedness of brand & culture
  • Why research matters
  • How brand effectiveness starts from the bottom and from the top
  • How in the internal campaign matters as much as the external

Join us for this fun case study. No matter how mature or new your credit union’s brand, we’re sure you’ll take away at least one new insight you can put into action so that we can make an even bigger difference for human beings.

Date: Thursday, September 20, 2018
Time: 11:00 am – 12:00 pm PST (2:00 pm – 3:00 pm EST)
Cost: FREE for MAC members $29 for non-members

Presenters:


Tansley Stearns
Chief Marketing & Strategy Officer, Canvas Credit Union , Englewood, CO

Tansley Stearns joined the Canvas Credit Union family in April 2018 as Chief Marketing & Strategy Officer. She is amplifying the credit union’s ability to transform lives with her innovative marketing, brand, communications, and strategy efforts.

Tansley brings more than 19 years of credit union leadership experience to Canvas, including roles in research, sales, service, and government relations. She most recently served as Chief Impact Officer at Filene Research Institute where she played a pivotal role in building bridges between credit unions, academia, and Silicon Valley. Her work has ensured that even more institutions engage with Filene’s credit union-focused, action-ready research.

Prior to her tenure at Filene, Tansley served as AVP of Corporate Strategy & Government Relations at Bethpage Federal Credit Union in NY, helping to shape and execute strategy in a changing legislative landscape. She was VP of Sales & Service at both Connex Credit Union and BestSource Credit Union for a cumulative 13 years where she honed her ability to lead marketing and business development initiatives along all frontline, member-facing channels.

Sponsored By:

Sign Up

Critical Discussions

When it matters most, the majority of us lack the skills and confidence to enter into a potentially difficult but meaningful conversation. As a result, we avoid the very situations most deserving of our time and attention. Develop your ability and comfort in identifying critical conversations, entering into them, and getting the results needed.

Date: Thursday, November 15, 2018
Time:
11:00 am – 12:00 pm PST (2:00 pm – 3:00 pm EST)
Cost:
FREE for MAC members $29 for non-members

Presenters:


Emily Hartzog is Vice President with Chartwell Agency, an integrated marketing communications firm in Rockford, IL. She has more than 18 years of experience in sales, marketing and public relations as well as a strong background in strategic planning, training, and crisis communications. In her position at Chartwell Agency, Emily leads the training and strategic planning service line while enjoying her roots in marketing with a variety of branding, websites and marketing campaign projects for clients. Emily was named to Rockford’s inaugural class of Rockford’s 40 Leaders Under 40 and serves on multiple community boards. She also is an owner, instructor and a performer with the Aloha Hula Girls Polynesian Dance Group.

Sponsored By:

 

Sign Up

Webinar Fun Fact:

Our epic webinars are FREE for MAC members!