Unlocking the Power of Member Data to Drive Loyalty and New Member Acquisition
One of the greatest challenges credit unions face is attracting and retaining new members. This is further compounded by the fact that target demographics are rapidly changing, and so are potential and current members’ expectations on how to bank. They demand a highly personalized omni-channel experience which credit unions must be ready to deliver.
Member data is the secret sauce that powers effective marketing campaigns and the omni-channel experience members want. Making the most of this data requires smart marketing strategies combined with technology. Aditya will explain how to bring together strategies and technology to make it happen
Date: Thursday, August 22, 2019
Time: 11:00 am – 12:00 pm PST (2:00 pm – 3:00 pm EST)
Cost: FREE for everyone!
Aditya Bhamidipaty, Founder & CEO, FirstHive
Aditya is the Founder and CEO of FirstHive, an Intelligent Customer Data Platform. He started his career with Proctor and Gamble (P&G), where he turned a previously unprofitable region into one of the highest growth areas for P&G in record time. From there he moved to iGate, a global technology and consulting solutions provider where he was responsible for the UK and Western Europe region. He then moved back to India to start FirstHive. Aditya holds a Bachelors in Engineering from Jawaharlal Nehru Technological University Hyderabad and a Post Graduate Diploma in Management from IMM-Ahmedabad.