2019 MACQUEE Award Winner - Josh Wilson
Whitefish Credit Union launched their first credit card on September 1, 2018 and wanted to promote the product in a compelling and creative way. Marketing was challenged with creating a creative campaign that highlighted the best features of the product, which competes against national and regional financial institutions. Unlike these brands, the Whitefish Credit Union credit card does not offer rewards, cash back, travel points, or a promotional introductory rate. The credit card’s main appeal was a low fixed rate with no balance transfer fees, no annual fees, and no cash advance fees.
Marketing decided to “lean in” to the fact that this card has no rewards while every other credit card is heavily promoting their rewards or cash back feature. The goal was to drive a message to say – “this is just a card to help you save.” We humorously portrayed the extravagance of other credit cards ads while conveying “focus on what matters, saving money.”
Join Whitefish’s VP of Marketing Josh Wilson as he explains how they created their 2019 MACQUEE Best of Show Award winner.
Date: Thursday, June 27, 2019
Time: 11:00 am – 12:00 pm PST (2:00 pm – 3:00 pm EST)
Cost: FREE for MAC members $29 for non-members
Josh Wilson, Vice President of Marketing, Whitefish Credit Union
Josh Wilson is a data-driven marketing executive for community-focused financial institutions and 2019 MACQUEE Best of Show Award winner. Josh is passionate about combining data-driven marketing strategies with authentic content to provide measurable success.
Josh holds a master’s degree in Data Marketing Communications from West Virginia University and completed his undergraduate at Chapman University. Over the course of his career, Josh has held positions in marketing, finance, and government. His work has received awards from the Marketing Association of Credit Unions and the Credit Union National Association, including the 2019 CUNA Diamond Best of Show award.
Josh believes community engagement is essential to success. He has served on various volunteer boards, including at an at-risk youth shelter and a regional chamber of commerce. Josh has also been elected to public office.
Josh’s presentation will cover Whitefish Credit Union’s two MACQUEE nominated entries: the High School Spirit Debit Card program, which partnered with local high schools to promote youth engagement in the credit union; and the Credit Card Video Mailer, a unique data-driven direct mailer that helped successfully launch a new product.Sign Up