Humanizing Data for Survival
Gartner predicts that 80% of US financial institutions will merge or vanish in the next ten years. Growing faster than your peers is the key to survival. Brian Ley of Alpharank will explain how credit unions can leverage their data to attract new members efficiently via digital marketing.
- Improve new member acquisition using your transaction data to build a customer graph
- Use the graph to target better prospects on digital media like Facebook, Instagram and Google Ads
- Achieve higher conversion rates into real accounts that add equity to your credit union
Date: Thursday, February 21, 2019
Time: 11:00 am – 12:00 pm PST (2:00 pm – 3:00 pm EST)
Cost:FREE for MAC members $29 for non-members
Brian Ley, Alpharank
Brian Ley, of Cary, North Carolina with a Bachelor of Science from UNC Kenan-Flagler Business School, has always been interested in how people’s behaviors, emotions, and spending habits affect a business’ success. In May of 2015, he combined his education and fascination to create Alpharank, a data-driven growth platform that helps small banks and credit unions increase deposits and grow their membership by mapping customer connections. They use financial institutions transactional data to find patterns and build graphs that group people with similar behaviors into communities. In turn, creating a target audience for specific marketing campaigns.