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Our credit union marketing webinars are the stuff legends are made of. Led by the cream of the credit union crop, these dynamic sessions cover the latest and greatest topics in the industry today. Don’t miss out: Take a look at our upcoming schedule below.

Upcoming Webinars

Embracing Analytics - A MUST Strategy for Credit Unions

In today’s world, where the data is available in abundance, resorting to analytics has become a necessity for credit unions. Most of them are doing one or other kind of analytics. However, the success of these efforts is determined by the process followed from analytics to actions. A beautiful looking dashboard might not be enough to drive business actions. What is required is a thorough process of creating information from analytics leading to develop insights that are truly actionable and measurable. Given the complexities and challenges of data world, it is also the time to adopt something more powerful like predictive models to lead actions. This session will cover the following:

  • The Explosion of Data
  • Adoption of Analytics by CUs and Use cases
  • Need for Analytics – A(nalytics) to A(ction) Curve
  • Predictive Analytics – A Step Ahead
  • Use Cases on Being Predictive
  • Topline CU’s Success Story
  • Challenges & Key Takeaways

Date: Thursday, September 19, 2019
Time
: 11:00 am – 12:00 pm PST (2:00 pm – 3:00 pm EST)
Cost: FREE for everyone!

Presenters:

Karan Bhalla, CEO, CU Rise Analytics
Karan, CEO of CU Rise Analytics, brings with him almost two decades of financial services and data analytics experience. After having worked & consulted at multiple leading corporations such as Capital One, AmEx, BT and Fannie Mae; for the last 7 years Karan has shifted his focus towards helping mid & small financial institutions that urgently need to leverage data science to compete with their much larger competitors. He has deep subject matter expertise and has spoken at many occasions including Culytics, Co-op’s Summit, Predictive Analytics World, Western Independent Bankers, NWCUA, CCUL’s Reach, to name a few. Prior to CU Rise, Karan was the Managing Director at IQR (now EXL) where he was instrumental in leading their teams, expand their expertise and building businesses in numerous market segments. He is a MIS and Accounting graduate and has an MBA in Finance from the University of Maryland. When he is not working, Karan can often be found outdoor spending time with his sons.

 

Vicki Roscoe Erickson,SVP Marketing & Communications, Topline Federal Credit Union
Vicki’s 18+year professional experience is rooted in the financial services industry. She has held various marketing and management positions in both financial institutions and credit unions. Currently she is the Senior Vice President of Marketing at TopLine Federal Credit Union and is responsible for overseeing all aspects of marketing including: the consumer experience, brand stewardship, internal and external communications, onmi-channel integrated advertising, business intelligence, public relations and community initiatives to support TopLine’s strategic goals, cooperative philosophy and commitment to member education. Throughout her career, Vicki has served on various industry and community focused boards and strives to emanate positive change. She has appeared on Fox 9 Morning Show, KARE 11 Today, Northwest Cable Channel 12 and has been featured in several local and industry publications. Vicki’s work has been recognized with several state and national awards relating to social responsibility, financial education efforts and marketing initiatives.

 

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