The human brain does not always act logically or make rational decisions. It is guided by rules of thumb that have developed over time…often without our conscious knowledge. Unfortunately, when professionals build strategies, brands, or product pricing, they are almost always based on logic. Sure, campaigns can be successful, and sometimes we luck out and pick strategies that align with those rules of thumb in the brain.
In this free eBook, Melina Palmer of The Brainy Business gives you a sneak peek into how the brain works and showcases 10 concepts of behavioral economics to unlock the answers…handing over the keys so you can see your marketing pieces in a whole new light. Get your copy now.
About Melina Palmer: 2016 MACQUEE Award winner Melina Palmer has been building and reimagining brands for a decade. Her fresh, new “truth” brand launch nearly tripled brand awareness for Verity Credit Union in less than two years. Melina has always been fascinated by the psychological influences behind consumer behavior, which inspired her to pursue a Masters in Behavioral Economics from The Chicago School of Professional Psychology. A Filene i3 alumna, she loves to bring innovative practices to organizations. Prior to starting Defying Gravity, Melina worked at an advertising agency and co-founded a credit union consultancy, with clients across the country. She was also the first individual to graduate from the University of Washington’s Global Honors Program with a degree in business, and her senior thesis was presented at the Association of Consumer Research Symposium in Hyderabad, India.