Month: December 2017


The 10 Behavioral Economics Concepts You Need To Know (And How To Apply Them)

The human brain does not always act logically or make rational decisions. It is guided by rules of thumb that have developed over time…often without our conscious knowledge. Unfortunately, when professionals build strategies, brands, or product pricing, they are almost always based on logic. Sure, campaigns can be successful, and sometimes we luck out and… Read more »