One of the biggest changes in internet marketing has been from producer-centered ad distribution to a decentralized, review-oriented model. It’s always been true that the best marketing you can get is from happy, satisfied clients. The inverse, though, is also true. The biggest threat to your online brand is the negative public reaction of an… Read more »
There are over 6,000 credit unions and over 5,000 community banks in the United States. What makes yours different from the rest? Credit unions consistently fall back on six generic brand differentiators: Friendly customer service Low fees Personal client relationships Local origins The credit union mission Community service But the truth is, while these qualities… Read more »
Branding is the basis for the way any audience will view your credit union, but how do you know if your brand is working? Here’s a checklist to evaluate your own brand, or brand ideas. Is it yours? While a swipe file is always a good thing for coming up with ad ideas, and it’s… Read more »
Marketing is a results-driven industry and credit union marketing is no exception. Everyone wants to know if the latest campaign is working and if the money and effort spent on it were worthwhile. Credit unions face unique challenges in this effort because they can’t look at something as simple as a bottom line. Making matters… Read more »
