12:00pm – 4:30pm – Registration Open


2:00pm – 3:00pm – Analytics & Automation: How to Track, Measure, and Drive Results

Panelists:
Kim Faucher, VP of Marketing at Trailhead Credit Union
Vicki Erickson, SVP of Marketing and Communications at TopLine Federal Credit Union
Hilary Kissell, Marketing Communication Specialist, Clackamas Credit Union

Facilitated by: Lynne Jarman-Johnson, Chief Marketing Officer, Consumers Credit Union

Why do we think you’ll love this session? We all know analytics are important, so let’s network with a panel who get the most out of their data to help build growth strategies for marketing, and, for the organization!

Straight talk from marketers who use data analytics every day to focus on building the right audiences to deliver personalized messages that impact lives. A great way to kick off MAC 2022 – a networking discussion on how to explore:
• Measuring the true ROI of your Digital Branch
• Common challenges like determining how to select meaningful data points, how to track data across tools, and
• How to leverage limited resources for results that will help you increase conversions.

Discover how these marketers have focused on marketing analytics for ALL of their efforts. From segmentation and personas, to utilizing expanded data sets, to tracking more than vanity response rates to calculating a true ROI. Plus, we’ll take a deep dive into marketing automation and how to drive serious conversion results. You’re right…it’s going to be MACtastic!


3:00pm – 4:00pm – Build DE&I Into Your Brand, Authentically
During this session, we will discuss how incorporating DEI practices into your marketing strategy can build member loyalty and expose your brand to a larger market. We will also review tactics used by major corporations and learn ways to leverage data to create more personalized experiences with your members.

Presenter: Jimese Harkley, VP of Membership at the Credit Union Executive Society (CUES)


5:00pm – 7:00pm – Opening Reception 
Meet and mingle with other attendees, speakers and vendor partners.

95th FLOOR – THE SIGNATURE ROOM
875 N. Michigan Avenue, Chicago, IL 60611

8:00am – 9:00am – Breakfast and Registration


9:00am – 10:15am – Keynote – Bonin Bough  

Hackonomy 2.0:
Combatting Crisis – Growth in a Post-COVID19 World

Hackonomy 2.0 is a next-level online interactive presentation that demonstrates how to maintain business growth in a post-pandemic world. Although it might sound counter-intuitive, Bonin Bough will show that the only way to combat the economic impact of the recent COVID-19 crisis is to create value by breaking things. Whether it’s breaking from tradition, process, or simply “the way we’ve always done things” this presentation will provide tried-and-tested models that enable audiences to keep their company on a growth trajectory during this challenging time.

Sponsored by


 10:15am – 10:40am – Networking Break


 10:45 – 11:45am – Concurrent Breakout Sessions (Sessions repeat in the afternoon) 

Breakout 1:  Mindset Matters – Innovation for the Next Generation of Credit Unions
Speaker: Liz High, EVP of Nymbus Labs

Mindset Matters: Innovation for the Next Generation of Credit Unions

In this session, marketing and growth authority Liz High will share hard truths about brand value—how to build it and how to fully leverage it long-term. With equal parts data-rich insight, storytelling and prescriptive playbook, this is a candid and compelling look at what it takes to
shift thinking for real brand benefits.

You will leave thinking differently about:
• What it means to think like a brand rather than a financial institution
• What it means to think brand first and how it will change the decisions you and your team make
• Three starter strategies to think like a brand every day, including:
o Learn to remix
o Embrace contradiction
o Look for spaces
Thinking like a brand starts with a mindshift, and yours will start in this session

Breakout 2:  Journey from Credit Union Marketer to Credit Union CEO
Paris Chevalier, President and CEO, South Bay Credit Union

Dreaming of someday occupying the CEO chair? Since marketing isn’t the discipline most Boards of Directors consider first when recruiting, how can you get yourself into that consideration set? In this interactive session, we’ll get practical advice and insights from Paris Chevalier, President & CEO of South Bay Credit Union in Southern California. Well-known by many MAC members, Paris was most recently Chief Experience Officer for USE Credit Union and started her credit union journey as a Marketing Production Specialist many years ago. A creative powerhouse, she leveraged her marketing skills and background to stand out from the competition and land her dream CEO job

Breakout 3: The Art of The Show – On-Stage Success and Member Experience
Marci Francisco, SVP, Chief Experience Officer, Premier America Credit Union

You’re going to love experiencing this experience!
And it’s why we know you won’t want to miss MAC 22 and hear Marci Francisco as she shares with you her secret to on-stage success – and how we should be applying the same resolve with our own credit unions experiential service. Learn about the “Art of the Show”, A Chorus Line, and talk with Marci about:
• Focusing on that drive to always find “better” – and using it drive staff and member experiences
• How the Premier America team has come together to become more engaged and invested in themselves and the members than ever before
• Auditions, Call-backs, and Why you never slow down in the face of adversity and uncertainty
You’ll leave this session energized and ready to pull up a chair with every employee at your credit union when you get home. Listen and learn how making yourself available helps team members feel heard, validated, trusted and empowered.


12:00pm – 1:00pm – Lunch with our Sponsors and Suppliers


 1:15pm – 2:30pm – CUInsight Experience Podcast with Randy Smith Live on Stage at MAC! 

It’s Insane! And you’ll be part of it. Live. On stage…The CUInsight Experience Podcast with Randy Smith.

“It’s a first for me,” exclaims Randy Smith, co-founder of one of the top go-to online publications for all things credit union. “Leave it to this MAC group to come up with something that’s never been done before for its attendees. And for one…I can’t wait!”

And why do we know you’re going to love this session? You’ll hear an overview of what it takes for you to start your own podcast from the master himself, Randy Smith. He’ll talk about knowing your audience, building it with consistency and frequency for the long term, what he uses for equipment, his process and keeping it sustainable for 100+ impactful episodes.
Then, listen as Randy talks with two special industry marketers, both making a difference in the path they’ve chosen – and what their personal mission is as part of this industry. It’s a fast-paced discussion with “experience-answers” on things like:
• What kind of investments are important to make in your life to feed your passion;
• How to move fast or pivot when you realize something isn’t working the way you thought it would;
• Navigating the balance of leadership and staff for buy in and success;
• Building your team for the future – characteristics to look for, culture fit, drive;

And your questions, too (yes, this is a participatory event), as we network about lessons learned, and life hacks from the careers of our thought leaders on stage and in the audience – all here to continue to make this credit union movement great. Let’s take a deep dive together and find those gems we can all learn from, take home and make them happen!


2:45pm – 3:45pm – Morning Breakout Sessions Repeat 

Breakout 1: Niche Marketing
Nymbus CUSO

Breakout 2: Journey from Credit Marketer to Credit Union CEO
Paris Chevalier, President and CEO, South Bay Credit Union

Breakout 3:  The Art of The Show – On-Stage Success and Member Experience
Marci Francisco, SVP, Chief Experience Officer, Premier America Credit Union


4:00pm – 5:30pm – Booth Crawl with Suppliers – Eat, Drink, Network, Repeat!!

You have no idea what that is. Then you are in for one, big surprise party at the marketers networking event of the conference…maybe of the year! Want to know more? Join us!

8:00am – 9:15am – Breakfast and Registration


9:15am – 10:15am – Keynote
Adopting a Marketing Mindset for the Modern Digital World 
Tom Fishburne, Founder of Marketoonist and Author of “Your Ad Ignored Here”


10:45 – 11:45 – MACQUEE Finalist Presentations
Get your chance to hear about the campaigns vying for our best in show award, the MACQUEE, and vote live to see who wins at Wednesday night’s awards dinner.


12:00pm – 1:00pm – Lunch with our Sponsors and Suppliers


1:15pm – 2:00 pm – Concurrent Breakout Sessions

Bringing Ideas to Life with Visual Storytelling
Tom Fishburne, Founder of Marketoonist and Author of “Your Ad Ignored Here”

Doodling is the simplest form of prototyping. In a time of digital transformation, organizations need to rapidly iterate and share ideas. Yet organizations often commit “Death by PowerPoint”, relying on lengthy internal presentations that can stifle creative thinking. In this hands-on workshop, Marketoonist Tom Fishburne will teach visual storytelling techniques to help bring ideas to life. We will work individually and collaboratively to develop creative solutions to the greatest challenges in digital transformation.

Digital Strategies for Investment Program
Sarah LeBlanc, VP Marketing Consulting, LPL Financial
Rapid digital transformation has forever changed the way we do business. Successful growth strategies for investment programs require us to meet people where they spend the majority of their time—online. In this session, you’ll hear ideas and success stories on how to maximize digital channels to build relationships and engage prospects.

Financial Literacy – Engaging with younger members through Gamification
Bolun Li, CEO, Zogo Financial


2:00-2:30pm – Networking Break


2:30pm – 3:15pm – Libby Gill – Leading the Way from Influence to Impact           

How will you and your team remain relevant in an unpredictable world? How do you establish yourself as a strategic partner rather than a support function? How will you lead the way forward despite constant change, challenge and chaos?
By connecting insight and influence to create lasting impact.

Executive coach, leadership expert, and award-winning author, Libby Gill delivers an inspiring message about leading the way forward despite ongoing change. Libby, the former head of communications for Sony, Universal, and Turner Broadcasting, helps people tap into hope and resilience as they chart a course for the future.

She articulates the five key questions leaders must ask so they can create meaningful change. She also shares concepts from the science of hopefulness, called Hope Theory, and articulates the role of hope in creating a highly engaged workforce.


 5:00pm – 6:00pm – Cocktail Hour


6:00pm – 2021 MAC Awards – Celebrating the top campaigns of 2021


8:00pm – MAC Awards After Party – Sponsored by MARQUIS

9:00am – 10:30am – Breakfast
Grab a mimosa or bloody mary and get your last minute networking in before your goodbyes.