12:00pm – 4:30pm – Registration Open


2:00pm – 3:00pm – Workshop TBD

Panelists:
TBD

Facilitated by: TBD

 


3:00pm – 4:00pm – TBD

Presenter:TBD


5:00pm – 7:00pm – Opening Reception
Twenty-seven floors high above Nashville’s bustling downtown, L27 is the city’s ideal rooftop lounge retreat to unwind, sip, savor, meet and mingle with other attendees, speakers and vendor partners.

L27 Rooftop Lounge
The Westin Nashville

8:00am – 9:00am – Breakfast and Registration


9:00am – 10:15am – Keynote – Carla Johnson

RE:Think Innovation®
How the world’s most prolific innovators come up with great ideas that deliver extraordinary outcomes.

We all know the drill. We don’t just need innovative ideas. We need them fast! But everything we come up with is a safe bet or too cutting edge to get past legal approval. Are we doomed to a life of creative mediocracy? Of wishing we were the golden unicorn who comes up with fantastical ideas at the drop of a hat? What if, instead of struggle and frustration, there was a proven framework for consistently coming up with the great ideas that drive innovation?

In this captivating keynote, international speaker and best-selling author Carla Johnson shows why you need to rethink everything you believe about innovation. She’ll demystify how the innovative icons deliver time and time again. You’ll learn why inspiration from anywhere can lead to measurable business outcomes learn how to how to connect the dots. You’ll walk away feeling confident to introduce new ideas, make good ideas better, and instill a culture of innovation by everyone.

Sponsored by


 10:15am – 10:40am – Networking Break


 10:45 – 11:45am – Concurrent Breakout Sessions (Breakout 2 and 3 repeat in the afternoon) 

Breakout 1: Building a Brand on Purpose

Speaker: Carla Johnson

We’re all searching for that one characteristic that differentiates us from other brands in the marketplace. The unique positioning that helps us stand out from everyone else. But in our effort to one-up our competitors, we end up sounding more and more like them. The answer isn’t to compare ourselves to everyone else in order to find our place. Instead, it starts by looking within at the only thing we can truly own – our brand’s purpose.

In this fast-paced workshop, international speaker and best-selling author Carla Johnson will give you the tools to develop your brand’s unique purpose. She’ll share her 15 years of research and experience developing and infusing purpose statements for companies that range from Fortune 10 brands and newly minted startups. You’ll walk away knowing:

  • The difference between a brand purpose, mission, and vision
  • Why a brand purpose creates less price sensitivity and greater brand loyalty for your customers
  • A blueprint for creating your own company’s brand purpose

Breakout 2:  TBD

Breakout 3: TBD


12:00pm – 1:00pm – Lunch with our Sponsors and Suppliers


 1:15pm – 2:30pm –

 


2:45pm – 3:45pm – Morning Breakout Sessions Repeat 

Breakout 2: TBD

Breakout 3:  TBD


4:00pm – 5:30pm – Booth Crawl with Suppliers – Eat, Drink, Network, Repeat!!

You have no idea what that is. Then you are in for one, big surprise party at the marketers networking event of the conference…maybe of the year! Want to know more? Join us!

8:00am – 9:15am – Breakfast and Registration


9:15am – 10:15am – Keynote Ramon Ray 

Human Connectivity in a Digital World

Ramon is not just an ivory tower geek, but as a former technology consultant, he has hands-on experience in a variety of technologies including social media, mobile computing, computer networks, online software and more. Ramon’s expertise is technology, marketing, sales, business startup and growth and his favorite is personal branding. Over his extensive career, Ramon has written thousands of articles, spoken to thousands of business owners and impacted hundreds of thousands of small business owners and entrepreneurs to help their businesses thrive.

In this motivational keynote, attendees are given permission to market to humans.

Often times we forget that we are not marketing to bots, pixels and eyeballs.

Serial Entrepreneur and Best-selling author Ramon Ray unpacks how credit unions can leverage the power of digital marketing as a tool to better inform and bring awareness of their services to current and future customers.

Yes, Ramon will share trends in marketing. But more importantly he’ll remind attendees about “old school” human relationship building and connectivity that always work

 


10:45 – 11:45 – MACQUEE Finalist Presentations
Get your chance to hear about the campaigns vying for our best in show award, the MACQUEE, and vote live to see who wins at Wednesday night’s awards dinner.


12:00pm – 1:00pm – Lunch with our Sponsors and Suppliers


1:15pm – 2:00 pm – Concurrent Breakout Sessions

 


2:00-2:30pm – Networking Break


2:30pm – 3:15pm –TBD

 


 5:00pm – 6:00pm – Cocktail Hour


6:00pm – 2023 MAC Awards – Celebrating the top campaigns of 2023


8:00pm – MAC Awards After Party – Sponsored by MARQUIS

9:00am – 10:30am – Breakfast
Grab a mimosa or bloody mary and get your last minute networking in before your goodbyes.