Day 1/ Session 1:
Storyselling: The Key to Building Game-Changing Brands (Without a Huge Budget)
1pm-2pm EST/ 10am-11am PST
Presenters:
Eric La Brecque, Principal and Founder & Cynthia Murnane, Director Creative Strategy – Applied Storytelling
• The brand wheel: a power tool for brand storytelling.
• Success stories: Real-life brand stories that delivered
• How to unlock the storytelling potential of your own brand
(without necessarily having to rebrand)
Day 1/Session 2:
A Marketer’s Impact on Diversity
2pm EST / 11am PST
Presenters:
Chukwukere Ekeh (formerly VP, Retail Marketing Manager at Renasant Bank) Business Intelligence Supervisor, EP+Co
As the storytellers and culture sharers of an organization, marketers have both the opportunity and the responsibility to ensure that every voice is represented and accounted for. Knowing that the messages we craft, organizations we partner with, and the people we employ to do the work all make a notable difference. Let’s talk about impact – about how you and I can make a noticeable and a positive difference.
Day 1/Session 3:
Video is becoming THE preferred language
2:45pm EST / 11:45am PST
Presenters:
Holly Arter, Partner – Braid Creative & Consulting,
Video is a strong communicator that connects us to information and emotion at the same time. This past year taught us the power of video more than ever, and Facebook and Instagram agree. In fact, the more video on your social media channels, the more people Facebook and Instagram share your content with. Video especially resonates with younger generations. We will look at how video consumption is increasing, and how video is changing the way we communicate on an everyday basis. After this session, you will have an idea of how to use video for more than just marketing at your credit union, and tips for how to do video even better.
After this session, you will be able to:
1. Understand how Americans are consuming video on an everyday basis
2. Gain an understanding of how to use video, for more than just marketing
3. Learn tips on how to make better videos in house
Day 2/ Session 1:
Maximizing Your Credit Union Data – why we can’t afford not to lead the way.
1pm EST / 10am PST
Presenters:
Randy Schultz, Vice President Marketing, STRUM
2021 is about moving forward. Marketers have never faced greater opportunities as well as expectations for being at the forefront of data analytics, member relationship targeting, driving new member acquisition, loan growth and measurable ROI results.
• How to move from legacy “push” campaign marketing and product cross-selling, to a data analytics-driven, highly segmented, and AI driven personalized member journey that consumers expect from Amazon – and now you!
• The value of Lifestyle Segmentation & Persona strategies – and how to turn your data into actionable plans and bring them to life using marketing automation and personalization.
• Delivering the golden ticket of measurable ROI, conversion tracking and visualized BI dashboard performance to leaders demanding results from marketing.
• And why credit unions can’t afford to ignore predictive marketing.
Walk away from your zoom call with the keys to building a deeper relationship through the efficiency of applying data analytics, insights and Persona mapping to achieve greater personalization – and fulfilling member expectations easier and faster across every channel and device.
Day 2/Session 2:
Certainty About Marketing Budgets in Uncertain Times
2pm EST / 11am PST
Presenters:
Royce Ngiam, Vice President, Marketing and Business Development, Partners Federal Credit Union
If you believe that calling 2020 unprecedented is an understatement, how precedented do you expect 2021 will be? With the confusing clarity of 2021 unfolding, this session will help you think about your marketing budgets with discussions around: what do you do if it’s under threat of shrinking, why it’s your fault that it’s shrinking and what can you do , and what fallacies can you avoid that will just exacerbate the shrinkage?
After this session, you will be able to:
1. Understand why your budget is under pressure.
2. Fallacies to avoid in defending your budget.
3. Techniques for marketing budget and activity attribution.
Day 2 /Session 3:
Concerned About Crumbling Google Cookies? Don’t Fall for Half-Baked Ideas
2:45pm EST / 11:45am PST
Presenters:
Andrew Catalano, Chief Digital Officer, Austin Williams
As a professional marketer, you’ve probably seen dozens of headlines about the upcoming changes to third-party cookies and the impending doom that will result from it. But how much of this is just hype? And, more importantly, how much of it is real?
At this session, you’ll learn:
What cookies are and how they are used for marketing
Why Google, Apple and other tech leaders are phasing out cookies and other tracking technology
How marketing performance will be impacted
What your organization can do now to prepare
