mini MAC

We are back with our third virtual workshop this year! This half-day event is designed to be actionable and relevant for every level of your Marketing team. We’ll discuss topics relevant to the changing environment we’re all working to understand.

2021 mini MAC Virtual Conference III

Thursday, November 4
1:00 – 3:30pm ET/ 10:00am – 12:30pm PT

FREE for MAC Member Credit Unions
$49 for Non-Member Credit Unions

Register Now

Session 1:
Why Credit Unions Need a Multicultural Marketing Strategy

1pm EST/ 10am PST

Why is it important for a credit union to adopt a multicultural marketing strategy? Perhaps more importantly, what does that even mean? In this session, we’ll discuss what credit unions are doing well when it comes to multicultural marketing; how to use data to better serve diverse audiences; and the ways in which an effective multicultural marketing is strategy, just like any marketing strategy, hinges on listening to your members’ needs, rather than assuming one-size-fits-all solutions.


Edgar Hernandez, Senior Multicultural Strategy Manager at CUNA Mutual Group

Session 2: Take Action Today Using Buyer Profiles to Increase your Marketing Results

2pm EST / 11am PST

This session will answer two key questions: what works, and what does a buyer look like? Using data from over one million households, we have complied complex buyer profiles and will demonstrate how to use them to get the most out of your marketing investment. Any marketing professional can leverage this information to increase market share, purchase frequency, and sales volume.


Tony Rizzo, Chief Marketing Officer, MARQUIS

Session 3:
Leading with Purpose: Your Credit Union as a Force for Good

3pm EST / 12pm PST

Some of the most successful credit unions lead with purpose, not with products. To distinguish your credit union in today’s new normal, it’s important to hone in on the “3 C’s”: core focus, commitment to transparency, and memorable communication.

In this panel discussion, we’ll talk with three purpose-driven credit unions about their WHY and how it continually informs their product mix and marketing strategy.


  • Gwen Landquist, Director of Brand & Communication at Clearwater Credit Union
  • Jevonne McLaughlin, VP of Marketing at VSECU
  • Jim Morrell, CEO at Peninsula Credit Union
  • Moderator: Kerala Taylor, Senior Manager of Content & Marketing at PixelSpoke

Thanks to our November 2021 mini MAC Sponsor