Why Credit Unions Need a Multicultural Marketing Strategy
1pm EST/ 10am PST
Why is it important for a credit union to adopt a multicultural marketing strategy? Perhaps more importantly, what does that even mean? In this session, we’ll discuss what credit unions are doing well when it comes to multicultural marketing; how to use data to better serve diverse audiences; and the ways in which an effective multicultural marketing is strategy, just like any marketing strategy, hinges on listening to your members’ needs, rather than assuming one-size-fits-all solutions.
Edgar Hernandez, Senior Multicultural Strategy Manager at CUNA Mutual Group