Register Today for MAC 2024

Come to Hollywood September 9–11, 2024

The MAC Conference has it all: top-tier general sessions, breakout workshops, exhibitor-partnership opportunities, a networking reception, MAC’s legendary Booth Crawl—and, of course, some great breakfast and lunch grub, capped off with the MAC Awards dinner! Check out our full agenda.

Andrew Davis

Andrew Davis is a bestselling author and keynote speaker. Before building and selling a thriving digital marketing agency, Andrew produced for NBC and worked for The Muppets. He’s appeared in the New York Times and on the Today Show. He’s crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.

KEYNOTE SESSION: 

Create Marketing Magic with AI

In this exhilarating session, Andrew Davis will show you the simple four-step process for harnessing the power of AI. You’ll learn how to drive successful marketing results by enhancing your talents instead of replacing them. He’ll show you how to avoid the common pitfalls of generative AI and even unpack how one savvy marketer uses it to augment their unique writing style and save valuable working hours.

Renee Edwards

Renee Edwards is an industry leading social marketer, currently Global Director, Social Media, IBM Marketing & Communications, where she leads a team of social media professionals who create and execute innovative social media campaigns and storytelling that connect with millions of clients, partners, and influencers worldwide, helping to make the storied tech brand relevant today.

As an industry advisor, Renee believes in advocating for diverse storytelling in social media, sharing best practices, trends, and opportunities to build engaging and meaningful content and experiences for diverse audiences.

KEYNOTE SESSION: 

Community Building in a Digital World: Fostering Meaningful Online Connections

In this keynote address, we’ll embark on a journey to explore the evolving landscape of community building in the digital and social age. As our world becomes increasingly interconnected through technology, the importance of fostering meaningful online connections is paramount. This address aims to unravel the intricacies of community building in a digital world, emphasizing the significance of authenticity, engagement, and purpose in creating digital connections and vibrant communities that help to positively impact business results.

The keynote will delve into the challenges and opportunities, examining how social media, online platforms, and emerging technologies shape the dynamics of modern communities. We’ll highlight successful strategies for building and sustaining global communities and fostering a sense of belonging and shared purpose among diverse online audiences.

Furthermore, we’ll discuss how individuals and organizations can become catalysts for positive change by fostering inclusivity, diversity, and collaboration via social media. Whether you are a community manager, business leader, or an individual passionate about building connections, this keynote will provide valuable perspectives on harnessing the power of social media to create genuine and lasting online communities.

Ronaldo Hardy

Ronaldo is an innovative thought leader who specializes in fostering growth through innovation.

He has spent more than 15 years working in financial institutions in various capacities from the frontline to President/CEO. Ronaldo specializes in building strong brands and cultures, strategic planning, creating innovative work environments, energizing millennials, and workplace diversity. His passion for helping organizations to have the uncomfortable conversations on race has made him a highly sought-after voice in multiple industries.

KEYNOTE SESSION: 

Brands That Tell / Cultures that Sell

How many times have you heard that your credit union is ‘the best kept secret’? It’s time to tell the world how incredible credit unions really are! That story starts with your people, your culture, your impact on your communities. 

In this session you will learn how building a thriving, inclusive, supportive atmosphere will help boost your brand and ultimately lead to membership growth.

Samantha Paxson

Samantha Paxson is a Fintech growth strategist with more than two decades of experience. She founded Smyth Paxson Solutions, aiding banks, credit unions, and Fintechs in pinpointing then activating strategic areas for growth, prioritizing consumer focus, and optimizing financial performance. Paxson excels in integrating technology, operations, and customer experience to drive revenue, retention, and market expansion.

In her most recent role as Chief Experience Officer of Co-op Solutions, a payments and financial technology company, she spearheaded a remarkable revenue increase from $136M to over half a billion dollars. Paxson’s innovative strategies transformed the organization into a platform-based ecosystem, enhancing employee satisfaction, client loyalty, and introduced new revenue streams.

An entrepreneurial leader, Paxson created CO-OP THINK 17 years ago, a platform fostering innovation in financial services. She serves on multiple leadership boards and advisory roles across fintech, wealthtech, insuretech, lendingtech, FIs and non-profits, leveraging her expertise to drive strategic initiatives and business transformation.

Paxson’s diverse career leadership spans across a wide variety of world class brands while also attaining advanced degrees at Stanford and USC. Passionate about health, wellness and parenthood, she resides in Manhattan Beach with her family.

KEYNOTE SESSION: 

Are You Delivering the Right Value Prop?

Today, people are cobbling together multiple apps and banking relationships to move money in the moment while attempting to manage longer term financial goals needs.  While fintechs (and even big banks) are boosting capabilities to meet the need, the question remains:  where does this leave credit unions?  In this research-inspired session, you’ll learn how looking at your value proposition in a whole new way can help revive dormant member relationships.  We’ll discover how engaging through daily, micro-interactions – while delivering critical financial guidance along the way, can complement your credit union’s mission, and catalyze growth. 

In this session you will…

  1. Discover how daily engagement, embedded convenience, and financial guidance are at the heart of member centricity.
  2. Gain a behavioral science view into consumers’ unique financial attitudes and payment preferences
  3. Understand the opportunity your credit union has to capture long-term value (and live your mission) through payments

Register Today for MAC 2024

Come to Hollywood September 9–11, 2024

The MAC Conference has it all: top-tier general sessions, breakout workshops, exhibitor-partnership opportunities, a networking reception, MAC’s legendary Booth Crawl—and, of course, some great breakfast and lunch grub, capped off with the MAC Awards dinner! Check out our full agenda.