Awards

The MAC Awards have been recognizing outstanding marketing achievements since 1986, including our exclusive Best in Show MACQUEE award.
(no, it's not an acronym, we just like our caps lock)


The entry period for the 2014 MAC Awards is now closed.

Please join us for the MAC Awards Dinner
Westin Gaslamp in San Diego
Thursday, May 29 at 7pm

MAC Award winners will be posted June 1.


We'd love to see a MAC Award on your shelf!
Here's the entry pricing to help you plan your 2015 budget.

Credit Union Asset Size MAC Member Non-Member
$500 Million or less $70 $100
$501 - $999 Million $90 $120
$1 Billion or more $120 $150

 

Categories

All categories must represent work completed in the prior year.

Annual Report
This one is pretty obvious. Results are not required.

Broadcast and Video
Credit Union member-facing television, video, radio, in-branch media or cinema ad or ad series. Results are required.

Business Development
Select Employer Group (SEG) specific marketing, business services or business-to-business offers. Results are not required.

Comprehensive Campaign
Campaign submissions requires a minimum of three campaign elements supporting one effort. Photos of larger campaign elements will be accepted. Results are required.

Direct Mail Single
One, single mail piece. Results are required.

Direct Mail Series
A series of similar direct mails supporting one effort, including letter series or onboarding efforts. Results are required.

Electronic Marketing
Any eChannel marketing including mobile applications, email, text or e-process. Results are required.

Image Enhancement
Enhancement efforts support Public Relations, Rebranding, Brand Awareness or Financial Education. Results are not required.

Logo
New logos for the credit union or a specific credit union subsidiary, product, promotion or effort. Results are not required.

Market Segment Program
Efforts targeting a specific market segment of a credit union’s membership. Segments may be based on life stage, age, gender, ethnicity, or other demographic or niche markets. Results are required.

Microsite
Subcategory websites. Results are required.

Newsletter
Submit 2-5 newsletters in the same series. Results are not required.

Print or Online Ads
Newspaper or magazine advertisements or inserts or off-site online advertisements. Results are required.

Outdoor
Category includes billboards, bus ads, car wraps or other outdoor media. Results are not required.

Point of Sale
Point-of-sale materials supporting one effort. Results are not required.

Social and Viral Media
Social and viral campaigns, engagement campaigns and other campaigns conducted using Facebook, Twitter or other word of mouth media. Results are required.

Website
Redesigned websites. Results are required.