The Marketing Association of Credit Union Awards has been recognizing outstanding marketing achievements for 28 years, including the exclusive Best in Show "Macquee" award. Better yet, MAC Conference attendees choose the best in show winner. That's because we know you know marketing.
Online award entry is now open! Enter now!
Entry deadline is April 1, 2014.
|Credit Union Asset Size||MAC Member||Non-Member|
|$500 million and less||$70||$100|
|$501 to $999 million||$90||$120|
|$1 billion and above||$120||$150|
2012 Annual Report. Results not required.
Broadcast and Video
Credit Union member-facing television, video, radio, in-branch media or cinema ad or ad series. Results are required.
Select Employer Group (SEG) specific marketing, business services or business-to-business offers.
Campaign submissions requires a minimum of three campaign elements supporting one effort. Photos of larger campaign elements will be accepted. Results are required.
Direct Mail Single
One, single mail piece. Results are required.
Direct Mail Series
A series of similar direct mails supporting one effort, including letter series or onboarding efforts. Results are required.
Any eChannel marketing including mobile applications, email, text or e-process. Results are required.
Enhancement efforts support Public Relations, Rebranding, Brand Awareness or Financial Education. Results are not required.
New logos launched in 2013 for the credit union or a specific credit union subsidiary, product, promotion or effort.
Market Segment Program
Efforts targeting a specific market segment of a credit union’s membership. Segments may be based on life stage, age, gender, ethnicity, or other demographic or niche markets.
Subcategory websites launched in 2013. Results are required.
Submit between two and five of your newsletter series for consideration. Results not required.
Print or Online Ads
Newspaper or magazine advertisements or inserts or off-site online advertisements. Results are required.
Category includes billboards, bus ads, car wraps or other outdoor media. Results are not required.
Point of Sale
Point of sale materials supporting one effort. Results are not required.
Social and Viral Media
Social and viral campaigns, engagement campaigns and other campaigns conducted using Facebook, Twitter or other word of mouth media. Results are required.
Category includes websites redesigned in 2013. Results are required.