Awards

The MAC Awards have been recognizing outstanding marketing achievements since 1986, including our exclusive Best in Show MACQUEE award.  (No, it's not an acronym, we just like our caps lock)

2014 Award Gallery
Steal, errr, umm, view all the 2014 Winning Entries in our Award Gallery.  

Presenting the 2014 MAC Award Winners...


Annual Report

Gold Awards

Foothill CU,  Less than $500 Million
HondaFCU, Mint Advertising $501 to $999 Million
KinectaFCU,  Greater than $1 Billion  

Silver Awards

America's Christian CU,  Less than $500 Million
Xceed Financial CU,  $501 to $999 Million
Gesa CU, Greater than $1 Billion 

Bronze Awards

DortFCU,  $501 to $999 Million
Mountain America CU,  Greater than $1 Billion

Broadcast and Video

Gold Awards

America's CU, Boom Creative, Less than $500 Million
Texas Trust CU, Dux Public Relations, $501 to $999 Million  
OnPoint Community CU, Weber Marketing Group, Greater than $1 Billion 

Silver Awards

Foothill CU,  Less than $500 Million
Listerhill CU, Wier/Stewart, $501 to $999 Million
STCU,  Greater than $1 Billion

Bronze Awards

Widget Financial,  Less than $500 Million
Valley First CU Comcast Spotlight, $501 to $999 Million
Educational Employees CU, Jeffrey Scott Agency, Greater than $1 Billion 

Business Development

Gold Awards

Widget Financial,  Less than $500 Million
Xceed Financial CU,  $501 to $999 Million
BCU,  Greater than $1 Billion

Silver Awards

Pelican State CU,  Less than $500 Million
Xceed Financial CU,  $501 to $999 Million
Mountain America CU,  Greater than $1 Billion 

Bronze Awards

Cabrillo CU,  Less than $500 Million
Xceed Financial CU $501 to $999 Million 
Pacific Service CU,  Greater than $1 Billion

Comprehensive Campaign

Gold Awards

America's CU, Boom Creative, Less than $500 Million - MACQUEE Finalist!
Member One FCU, $501 to $999 Million - MACQUEE Finalist!
BECU, DNA, Greater than $1 Billion - MACQUEE Finalist!

Silver Awards

Bossier FCU,  Less than $500 Million
1st United Services CU,  $501 to $999 Million
Elevations CU,  Greater than $1 Billion

Bronze Awards

Arrowhead CU,  $501 to $999 Million
Coast Hills FCU, Data Based Marketing, $501 to $999 Million
Arizona State CU, Greater than $1 Billion 

Direct Mail Series

Gold Awards

Foothill CU,  Less than $500 Million
Listerhill CU, MindVolt, $501 to $999 Million
Pacific Service CU,  Greater than $1 Billion  

Silver Award

Gesa CU,  Greater than $1 Billion

Direct Mail Single

Gold Awards

HondaFCU, Hyatt-Ward, $501 to $999 Million
Technology CU,  Greater than $1 Billion  

Silver Awards

Arrowhead CU,  $501 to $999 Million
KinectaFCU Greater than $1 Billion

Bronze Awards

Xceed Financial CU $501 to $999 Million
Gesa CU,  Greater than $1 Billion

eMarketing

Gold Awards

Arizona State CU,  Greater than $1 Billion
Arrowhead CU,  $501 to $999 Million
SkyOneFCU,  Less than $500 Million  

Silver Awards

Arizona State CU,  Greater than $1 Billion
Arrowhead CU,  $501 to $999 Million  

Bronze Award

Arizona State CU Greater than $1 Billion

Image Enhancement

Gold Awards

Widget Financial,  Less than $500 Million  
Listerhill CU, MindVolt, $501 to $999 Million
Grow Financial FCU,  Greater than $1 Billion

Silver Awards

Trailhead CU, Weber Marketing Group, Less than $500 Million  
Franklin Mint FCU,  $501 to $999 Million
GTE Financial,  Greater than $1 Billion

Bronze Awards

Uniwyo CU, Weber Marketing Group, Less than $500 Million 
Listerhill CU, Wier/Stewart, $501 to $999 Million
Kinecta FCU, Greater than $1 Billion

In-Branch Display

Gold Awards

UMe Credit Union, Auracle Brands, Less than $500 Million  
Arrowhead CU,  $501 to $999 Million 
American Airlines CU, BlueSpire Strategic Marketing, Greater than $1 Billion

Silver Awards

West Community CU, Weber Marketing Group, Less than $500 Million
New England FCU,  $501 to $999 Million 
BECU, Weber Marketing Group, Greater than $1 Billion

Bronze Awards

In-Branch Display Arizona State CU Greater than $1 Billion
Commonwealth Central CU, Zamboo, Less than $500 Million
Listerhill CU, MindVolt, $501 to $999 Million

Logo

Gold Awards

Widget Financial Less than $500 Million 
New England FCU $501 to $999 Million
NuVision FCU Greater than $1 Billion

Silver Awards

Widget Financial Less than $500 Million 
Velocity CU $501 to $999 Million 
NuVision FCU Greater than $1 Billion

Bronze Awards

Widget Financial Less than $500 Million 
GTE Financial Greater than $1 Billion

Market Segment Program

Gold Awards

Foothill CU,  Less than $500 Million
Listerhill CU, Wier/Stewart, $501 to $999 Million  
Arizona State CU, Greater than $1 Billion

Silver Awards

Meridian Trust FCU, Less than $500 Million
Georgia United CU, Weber Marketing Group, $501 to $999 Million

Bronze Awards

PremierOne CU,  Less than $500 Million
Xceed Financial CU,  $501 to $999 Million

Microsite

Gold Award

Water and Power Community CU, Data Based Marketing, Less than $500 Million

Newsletter

Gold Awards

Widget Financial,  Less than $500 Million  
Franklin Mint FCU,  $501 to $999 Million
First Entertainment CU, Redbeard Communications, Inc. Greater than $1 Billion

Silver Awards

Arrowhead CU,  $501 to $999 Million
STCU,  Greater than $1 Billion

Bronze Awards

Xceed Financial CU, $501 to $999 Million 
Northwest FCU,  Greater than $1 Billion

Online or Print Advertising

Gold Award, Mountain America CU, Greater than $1 Billion 

Silver Award, Arizona State CU,  Greater than $1 Billion

Bronze Award, Arizona State CU Greater than $1 Billion

Outdoor Advertising

Gold Awards

UMe Credit Union, Auracle Brands, Less than $500 Million
Texas Trust CU, Dux Public Relations, $501 to $999 Million 
Elevations CU Greater than $1 Billion  

Silver Awards

America's CU, Boom Creative, Less than $500 Million
Listerhill CU, MindVolt, $501 to $999 Million
Velocity CU,  $501 to $999 Million
BECU, DNA, Greater than $1 Billion 

Bronze Awards

Pacific Marine CU, The LoVecchio Agency, $501 to $999 Million
Mountain America CU, Greater than $1 Billion 

Social Media

Gold Awards

Credit Union West, BlueSpire Strategic Marketing, Less than $500 Million
Xceed Financial CU,  $501 to $999 Million  
Elevations CU,  Greater than $1 Billion 

Silver Awards

America's CU, Boom Creative, Less than $500 Million
Kinecta FCU, Zamboo, Greater than $1 Billion

Bronze Award

Mountain America CU,  Greater than $1 Billion

Website Redesign

Gold Awards

Trailhead CU,  Less than $500 Million  
1st United Services CU,  $501 to $999 Million
Christian Community CU, Rebeard Communications $501 to $999 Million
Mountain America CU,  Greater than $1 Billion 

Silver Award

Power CU, BancVue, Less than $500 Million 

Bronze Award

Widget Financial,  Less than $500 Million
 


We'd love to see a MAC Award on your shelf!
Here's the entry pricing to help you plan your 2015 budget.

Credit Union Asset Size MAC Member Non-Member
$500 Million or less $70 $100
$501 - $999 Million $90 $120
$1 Billion or more $120 $150

 

Categories

All categories must represent work completed in the prior year.

Annual Report
This one is pretty obvious. Results are not required.

Broadcast and Video
Credit Union member-facing television, video, radio, in-branch media or cinema ad or ad series. Results are required.

Business Development
Select Employer Group (SEG) specific marketing, business services or business-to-business offers. Results are not required.

Comprehensive Campaign
Campaign submissions requires a minimum of three campaign elements supporting one effort. Photos of larger campaign elements will be accepted. Results are required.

Direct Mail Single
One, single mail piece. Results are required.

Direct Mail Series
A series of similar direct mails supporting one effort, including letter series or onboarding efforts. Results are required.

Electronic Marketing
Any eChannel marketing including mobile applications, email, text or e-process. Results are required.

Image Enhancement
Enhancement efforts support Public Relations, Rebranding, Brand Awareness or Financial Education. Results are not required.

Logo
New logos for the credit union or a specific credit union subsidiary, product, promotion or effort. Results are not required.

Market Segment Program
Efforts targeting a specific market segment of a credit union’s membership. Segments may be based on life stage, age, gender, ethnicity, or other demographic or niche markets. Results are required.

Microsite
Subcategory websites. Results are required.

Newsletter
Submit 2-5 newsletters in the same series. Results are not required.

Print or Online Ads
Newspaper or magazine advertisements or inserts or off-site online advertisements. Results are required.

Outdoor
Category includes billboards, bus ads, car wraps or other outdoor media. Results are not required.

Point of Sale
Point-of-sale materials supporting one effort. Results are not required.

Social and Viral Media
Social and viral campaigns, engagement campaigns and other campaigns conducted using Facebook, Twitter or other word of mouth media. Results are required.

Website
Redesigned websites. Results are required.