MAC Webinars
Up Next
MAC 2026 Scottsdale, Arizona: Your Roadmap to a Transformative Credit Union Marketing Experience
Tuesday, April 7, 2026
11AM PT/2PM ET
The Marketing Association of Credit Unions (MAC) is gearing up for our premier event of the year—the 2026 MAC Conference in Scottsdale, Arizona. Scheduled from September 15 – 17, 2026, at the JW Marriott Scottsdale Camelback Inn Resort & Spa, this conference promises to be a pivotal gathering for credit union marketing professionals.
In this exclusive webinar, join Jared Young with the MAC Board where we will provide a comprehensive preview of the conference, highlighting key sessions, networking opportunities, and the vibrant atmosphere that awaits attendees. Whether you’re a seasoned marketing leader or new to the credit union sector, this session will equip you with the insights needed to make the case to your leadership that MAC 2026 is not to be missed.
Key Takeaways:
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Conference Highlights: Discover the standout sessions, workshops, and keynote speakers that will shape this year’s conference.
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Networking Opportunities: Learn about the various events designed to foster connections among industry peers, including the welcome activity and awards dinner.
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Venue Insights: Get acquainted with the JW Marriott Scottsdale Camelback Inn Resort & Spa, the conference’s stunning venue, and the amenities it offers.
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Registration Information: Understand the registration process, pricing tiers, and the benefits of early bird registration.
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Travel Planning Tips: Receive guidance on travel arrangements, accommodations, and making the most of your time in Scottsdale.
Reaching Members Beyond Digital: Video Strategies for Credit Unions
Tuesday, April 21, 2026
11AM PT/2PM ET
In today’s crowded media landscape, cutting through the noise requires more than traditional digital tactics. This webinar explores how credit unions can use video more strategically—reaching members in the right moments, with the right message, and in the right context. Learn how to integrate video across your broader content strategy, align messaging with not just where audiences are but why they’re there, and leverage smarter audience targeting to boost relevance and performance. We’ll also dive into the power of situational alignment and contextual precision—because when your message shows up in the right environment, it builds trust. And trust drives action.
Presenter:
PETER SCHOFIELD
VP Sales & Brand Partnerships at Atmosphere TV
Peter is an experienced media and marketing professional with 30 years of expertise in business development, strategic planning, and advertising innovation. He is a brand strategist, passionate about an industry immersed in creativity. and emerging technology. Peter currently serves as Vice President of Regional Ad Sales at Atmosphere TV. He plays a pivotal role in forging strategic partnerships, developing new revenue streams, and driving the company’s growth trajectory.
