Register now and you'll have access to a comprehensive set of sessions dedicated to credit union case studies that you can learn from and apply to your job!
Registration Fee Includes:
A special thanks to our sponsors!
Check out some of the content we have in store!
Sundeep Kapur – Emcee & Yoga Instructor Extraordinaire
TUESDAY, MAY 29
5:30pm | Opening Reception. Sponsored by SPC
WEDNESDAY, MAY 30
8:30am | Breakfast with Suppliers
9:00am | Keynote Speaker: Ron Tite - Marketing, Branding and Creativity Expert
Sponsored by Weber Marketing Group
Engaging, and interactive, Ron Tite exceeds expectations each and every time he takes the stage. Named one of the “Top 10 Creative Canadians” by Marketing Magazine, he’s been an award-winning advertising writer and creative director for some of the world’s most respected brands, including Air France, Evian, Hershey, Johnson & Johnson, Kraft, Intel, Microsoft, and Volvo. Currently, Tite is CEO of The Tite Group, a content marketing agency based in Toronto. His work has been recognized by The London International Advertising Awards, The New York Festivals of Advertising, The Crystals, The Extras, The Canadian Marketing Association, and The Marketing Awards, to name just a few.
Tite is also executive producer and host of the Canadian Comedy Award-winning show Monkey Toast, and publisher of the award-winning and bestselling humour book, This is That Travel Guide to Canada, with CBC Radio’s hit show, This is That. He has written for a number of other television series, penned a children’s book, and wrote, performed, and produced the play, The Canadian Baby Bonus.
His newest book, Everyone’s An Artist (Or At Least They Should Be), was published by HarperCollins in 2016.
10:15am | Networking Break
10:45am – 12:00pm | Breakout Sessions
SESSION 1 | Improving Member Experience through Journey Mapping
Lamar Heyward, SVP Marketing at Local Government Federal Credit Union, Raleigh, North Carolina
Sponsored by GSTV
In today’s business environment, many of us want to improve the experience for people who encounter our brand. This includes brand loyalists, curious observers and everyone in between. One accessible way to do this is by walking a mile in your members’ shoes through a process called journey mapping.
In this session, we will take a very practical look at how to design a successful journey mapping workshop. This includes the necessary planning that happens before, tips for running an engaging, interactive session and the critical actions to take after everything is done. We will explore tactics that directly impact your experience design and discuss other benefits that can really change the way your organization understands members. Journey mapping is an effective way to bring people and teams together under the common goal of designing a superior service experience for those who interact with your brand.
SESSION 2 | Serving More Members with Less: Analytics Success Stories from the Retail Industry
Nate Derby, CEO, Data Scientist, Stakana Analytics, Seattle, WA
Sponsored by Austin & Williams
Many of us want to make the most of our limited resources to serve the most members with the least effort. The retail industry has been working on this problem with analytics for over a decade with some great successes. Hear stories about how retailers such as Nordstrom, Target, Amazon, REI, Starbucks, T-Mobile, many supermarkets, and even a winery have found success through predictive analytics by focusing on the right customers with the right message at the right time. Then we’ll learn about how credit unions can adopt these same strategies to better serve their members--including inspiring stories about some credit unions which have already started on this journey.
12:00pm | Lunch with Suppliers
1:00pm - 3:00pm | Tours
Learning from the best and brightest inside and OUTSIDE of the industry is the only to stay on top of the latest and greatest in marketing. We’ll step out for tours and chats with two of San Diego’s top organizations to gain inspiration and motivation to think outside of the box!
TOUR 1 - Jack in the Box Innovation Lab
TOUR 2 - We’re still finalizing the details but trust us, you’ll want to be there!
3:45pm – 5:30pm | Booth Crawl
Our legendary networking event is back, come mix, mingle and have a few drinks with our suppliers.
8:30pm | Breakfast with Suppliers
9:00am | Introduction to the day
9:15am | Keynote Speaker: Sunny Lenarduzzi
Sponsored by Epicosity
A born broadcaster, Sunny’s work all centers around connecting to an audience through authentic communication. After reporting at the 2010 Winter Olympic and Paralympic Games, she shifted her focus and began working with entrepreneurs, personal brands and corporations to help them bring their business online through social media and video marketing.
Sunny has nearly a decade of experience as an award winning video, social media and online business strategist. From tech start up’s and wealth managers to authors and beyond, Sunny has worked with clients across industries – helping Hootsuite develop a YouTube series that increased subscriptions by 75% and Applebee’s hit 1 billion impressions in 1 day. Sunny’s passion is helping people leverage the power of video marketing to build businesses and lives they love. Sunny has had the opportunity to speak internationally, most recently at NATO’s Headquarters in Brussels. You can also catch Sunny on national radio, television and online platforms like The Huffington Post, and her weekly YouTube show talking about social media trends and the latest digital news.
Sunny took home the award for ‘Best in Social Media’ for Western Canada in 2014, given to her by Notable, an organization that recognizes young professionals across Canada.
10:15am | Networking Break
10:45am | MAQUEE Finalists Presentations
It’s time for you to vote on the best of the best from our MAC awards. The finalists will present their campaigns and you’ll decide who goes home with the award!
12:00pm | Lunch with Suppliers
1:15pm – 2:00pm | Breakout Sessions
SESSION 1 | Digital Targeting Precision
Andrew Catalano, Chief Digital Officer, Austin & Williams, Long Island, NY
Today’s digital media platforms give marketers the ability to reach their target audience with precision. Combining traditional profiling variables – things like behaviors, interests, demographics, psychographics and geography – with more advanced targeting variables – like browsing history, social media activity, shopping behavior and mobile location history – enabling you to reach prospects one-to-one.
This session will walk through several use-case scenarios, to demonstrate how to define digital campaign targeting for a range of marketing objectives that are relevant to credit unions, including growing membership, core deposits, and loan and credit card applications. Next, we’ll take those same use-case scenarios and show you – in real time – how they can be activated using the latest digital buying platform – a programmatic trading desk.
SESSION 2 | What’s hot? Case Study Round-Table Discussion
We’re pulling the Marketers behind three of the best credit union marketing campaigns we’ve seen over the last year and getting down to the nitty gritty. How’d you do it? What were your results? And, how can I do it myself? This is a round table discussion you won’t want to miss!
2:00pm | Networking Break
2:30pm - 3:15pm | Breakout Sessions Repeat
5:30pm | Cocktail Reception
6:30pm | MAC Awards Show
9:30pm | MAC Awards After Party, Sponsored by MARQUIS
FRIDAY, JUNE 1
2:00pm | Farewell Networking Breakfast – Complete with Bloody Marys and Mimosas
What are you waiting for? Register Now!
Categories and Registration Fees
(does not include MAC Awards Dinner)
|Awards Dinner Only||$199|
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*If you are unable to attend, you are welcome to send a substitute. If you will not be sending a substitute cancellation in writing must be received at least 60 days prior to the event to receive a full refund. Cancellations requested with less than 60 days’ notice, but at least 30 days prior to the event, will be subject to a 50% cancellation fee. No refunds will be granted for cancellations received on or after 30 days prior to the event. To cancel, please send an email to the firstname.lastname@example.org.