James Dawson
James Dawson is Vice President of Brand Services at Alta Vista Credit Union, where he leads marketing, storytelling, and member experience initiatives for a community-focused financial institution serving the Inland Empire. With a 12-year career rooted in credit union marketing, he specializes in building authentic brands that connect with members, drive growth, and translate complex financial products into clear, human-centered messaging.
A published author and creative strategist, JD brings a storyteller’s lens to financial services, blending narrative, data, and design to create marketing that resonates beyond transactions. He is passionate about helping credit unions stand out in competitive markets while staying true to their mission of serving people over profit.