Jenn Wade
Jenn Wade knows that the most powerful thing a credit union can do is make its members feel like they truly belong - and she's turned that belief into a blueprint for how credit unions can lead with experience.
Over a 17-year career rooted in the credit union world, Jenn built her foundation at a digital agency dedicated to the industry before her path led her to Copper State Credit Union, where she served as Chief Marketing Officer and now leads as Chief Experience Officer. In that role, she drives the strategies behind marketing, member experience, and brand - connecting data-driven thinking with the kind of people-first leadership that actually moves the needle.
A recognized voice in the credit union movement, Jenn is a frequent speaker at events including the GoWest Credit Union Association MAXX Conference and The Financial Brand Forum - bringing to every stage a deep passion for the work that makes credit unions a force for genuine good in the communities they serve.