Karen McGaughey
Karen McGaughey is the CXO and Principal at Strum, a national branding and marketing firm that helps financial institutions grow and evolve. She works closely with leadership teams to strengthen brands through strategic marketing, data-led insights, and organizational alignment. Over the years, Karen has guided executive teams and Boards through name changes, rebranding efforts, cultural realignment, and growth initiatives.
Known for her collaborative approach and strategic perspective, Karen is a trusted advisor to clients nationwide. She leads Strum’s client partnerships, helping organizations build strategic alignment, strengthen engagement, and create lasting growth and impact.