General Webinar: web·i·nar | \ˈwe-bə-ˌnär \

A live online educational presentation during which participating viewers can submit questions and comments.

MAC Webinar: awe·some | \ ˈȯ-səm \ | con·tent | \ kən-ˈtent \

Our credit union marketing webinars are the stuff legends are made of. Led by the cream of the credit union crop, these dynamic sessions cover the latest and greatest topics in the industry today. Ready to hear the best part? They’re FREE for our favorite MAC members—and that means all of our members.

Let's Talk Digital: Is Your Advertising Mix Up To Speed?

Tuesday, June 25, 2024
11:00 AM PT/2:00 PM ET

Presenters:

Jessica Duncan, AVP, Research & Insights at Competiscan

Join us for an interactive and insightful webinar on Primacy in Banking: Marketing Best Practices, where we delve into the competitive landscape and explore effective acquisition tactics. This engaging session will provide you with insights into:

  • Understanding the Competitive Landscape: We’ll analyze current market trends, identify key players, and discuss strategies to differentiate your brand in a crowded marketplace.
  • Effective Acquisition Tactics: Discover the most successful techniques for attracting new Members, from digital campaigns to community outreach.
  • Innovative Sign-on Incentive Journeys: Learn how to craft compelling incentive programs that not only draw in new clients but also set the stage for long-term relationships.
  • Onboarding and Ongoing Engagement: We’ll share best practices for onboarding new customers and keeping them engaged through personalized experiences, leveraging tools like direct deposit and mobile app adoption to increase customer loyalty.
  • Benefit Awareness: Understand how to effectively communicate the value of your services to ensure customers are fully aware of the benefits they’re receiving.
  • Upsell and Cross-sell Strategies: Gain insights into the art of upselling and cross-selling, helping you to grow your customer base and increase revenue.
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Social Media in Crisis Mode

Tuesday, April 16, 2024
11:00 AM PT/2:00 PM ET

Presenters:

Panel:
– Sara Senni, Senior Social Media Specialist at Consumers CU
– Courtney Oldendorf, Social Media and Employee Event Director at ORNL Federal CU
– Ashira Quabili, Marketing Manager at Freedom Federal CU

Moderated By: Lynne Jarman-Johnson

In this interactive webinar, you’ll get an opportunity to network with other credit union marketers in breakout rooms and talk through shared social media challenges. This webinar will:

·  Guidelines and best practices around social media crisis management.
·  Examples of real-world credit union happenings in our industry.
·  Discussion around Member and Employee impacts.
· Hands-on learning and discussion amongst your credit union peers.

MAC Awards 2024 Webinar

Thursday, March 21, 2024
11:00 AM PT/2:00 PM ET

Presenters:

Andrea Finn – Royal Credit Union
Cynthia McAree – Apple Federal Credit Union
Hilary Kissell – Embold Credit Union

Are you ready to elevate your credit union’s recognition game? Get ready to meet and greet with MAC Board Members for an insightful session on mastering MAC Awards submissions!

In this dynamic webinar, we’ll dive deep into the intricacies of crafting award-winning submissions that stand out from the crowd. Whether you’re a seasoned veteran or new to the MAC Awards scene, our expert panelists will share invaluable tips, tricks, and best practices to ensure your entry shines bright.

Discover insider secrets on:
• Navigating the submission process with ease
• Unveiling winning strategies for different award categories
• Understanding the judging criteria from the experts themselves
• Maximizing your chances of clinching the coveted MAC Awards

This meet and greet session offers a unique opportunity to interact directly with MAC Board Members, gaining firsthand insights and guidance to supercharge your submissions.

AI in Marketing for Credit Unions

Thursday, February 29, 2024
11:00 AM PT/2:00 PM ET

Presenters:

Craig McLaughlin, Chief Executive Officer at Finalytics.ai

In this interactive webinar, you’ll get an opportunity to network with other credit union marketers in breakout rooms and talk through shared AI challenges and opportunities. This webinar will:

Demystify AI so you know what is accessible and relevant to your credit union.
Demonstrate AI’s role in enhancing strategy through concrete case studies.
Help you understand AI applications in credit union marketing.
Walk you through how to implement or amplify AI in your credit union.

How Can Your Credit Union Become a Data Driven Marketing Operation?

Tuesday, December 5, 2023
11:00 AM PT/2:00 PM ET

Presenters:

Rob Reale, Associate Partner at Insight Financial Marketing (IFM)

In this interactive webinar, you’ll get an opportunity to network with other credit union marketers in breakout rooms and talk through shared data challenges and opportunities. We’ll discuss how to:

Define your objectives and develop your own marketing data strategy
Build culture around value by leveraging member data
Get started by assembling your credit union’s foundational data
Enhance your insights by utilizing transactional data to better understand your members

Let's Talk Digital: Is Your Advertising Mix Up To Speed?

Thursday, May 30, 2024
11:00 AM PT/2:00 PM ET

Presenters:

Jeff Rose, Senior Account Director at Feathr.co

In this interactive webinar, you’ll get an opportunity to network with other credit union marketers in breakout rooms and talk through the dynamic world of digital advertising. In today’s fast-paced digital environment, staying ahead of the curve is crucial. Are you maximizing your advertising mix effectively?

During this session, we’ll explore the fundamentals of digital advertising through the lens of the three Ps: Paid Search, Paid Social, and Programmatic. From understanding the nuances of each platform to deciphering which strategies align best with your objectives, we’ll provide actionable insights to help you optimize your advertising efforts.

Social Media in Crisis Mode

Tuesday, April 16, 2024
11:00 AM PT/2:00 PM ET

Presenters:

Panel:
– Sara Senni, Senior Social Media Specialist at Consumers CU
– Courtney Oldendorf, Social Media and Employee Event Director at ORNL Federal CU
– Ashira Quabili, Marketing Manager at Freedom Federal CU

Moderated By: Lynne Jarman-Johnson

In this interactive webinar, you’ll get an opportunity to network with other credit union marketers in breakout rooms and talk through shared social media challenges. This webinar will:

·  Guidelines and best practices around social media crisis management.
·  Examples of real-world credit union happenings in our industry.
·  Discussion around Member and Employee impacts.
· Hands-on learning and discussion amongst your credit union peers.

MAC Awards 2024 Webinar

Thursday, March 21, 2024
11:00 AM PT/2:00 PM ET

Presenters:

Andrea Finn – Royal Credit Union
Cynthia McAree – Apple Federal Credit Union
Hilary Kissell – Embold Credit Union

Are you ready to elevate your credit union’s recognition game? Get ready to meet and greet with MAC Board Members for an insightful session on mastering MAC Awards submissions!

In this dynamic webinar, we’ll dive deep into the intricacies of crafting award-winning submissions that stand out from the crowd. Whether you’re a seasoned veteran or new to the MAC Awards scene, our expert panelists will share invaluable tips, tricks, and best practices to ensure your entry shines bright.

Discover insider secrets on:
• Navigating the submission process with ease
• Unveiling winning strategies for different award categories
• Understanding the judging criteria from the experts themselves
• Maximizing your chances of clinching the coveted MAC Awards

This meet and greet session offers a unique opportunity to interact directly with MAC Board Members, gaining firsthand insights and guidance to supercharge your submissions.

AI in Marketing for Credit Unions

Thursday, February 29, 2024
11:00 AM PT/2:00 PM ET

Presenters:

Craig McLaughlin, Chief Executive Officer at Finalytics.ai

In this interactive webinar, you’ll get an opportunity to network with other credit union marketers in breakout rooms and talk through shared AI challenges and opportunities. This webinar will:

Demystify AI so you know what is accessible and relevant to your credit union.
Demonstrate AI’s role in enhancing strategy through concrete case studies.
Help you understand AI applications in credit union marketing.
Walk you through how to implement or amplify AI in your credit union.

How Can Your Credit Union Become a Data Driven Marketing Operation?

Tuesday, December 5, 2023
11:00 AM PT/2:00 PM ET

Presenters:

Rob Reale, Associate Partner at Insight Financial Marketing (IFM)

In this interactive webinar, you’ll get an opportunity to network with other credit union marketers in breakout rooms and talk through shared data challenges and opportunities. We’ll discuss how to:

Define your objectives and develop your own marketing data strategy
Build culture around value by leveraging member data
Get started by assembling your credit union’s foundational data
Enhance your insights by utilizing transactional data to better understand your members