MAC Webinars
Up Next
Building a Smarter Credit Union Website: How the Right Tools & Techniques Turn Your Website into a Member Magnet
Tuesday, June 9, 2026
11AM PT/2PM ET
Turn your website into a high-performing, data-driven growth engine. In our webinar, Building a Smarter Credit Union Website, we’ll break down how to simplify rate management, capture and nurture leads, improve SEO and AI visibility, personalize member experiences, and better connect marketing with sales so you can attract, engage, and convert more members.
Presenters:
Claire Fallon
Senior Partner Development Manager, Hubspot
Clare Fallon is a Senior Partner Development Manager at HubSpot, where she helps HubSpot Solutions Partners (like FI GROW) build stronger, more meaningful connections with their customers. Originally from the Jersey Shore, Clare brings an energetic, approachable style to her work and is passionate about helping Partners grow better with HubSpot. She’s excited to share practical insights and connect with you during today’s session.
Meredith Olmstead
Chief Executive Officer, FI GROW Solutions
Meredith is the CEO of FI GROW Solutions, a digital marketing and sales coaching agency that helps banks and credit unions grow smarter — not just bigger. With a nationwide team and client base, she works to help financial institutions strengthen their digital strategy and empower their teams to grow with confidence.
Under Meredith’s leadership, the team has developed a proven framework that drives measurable, guaranteed growth. She blends strategy with teaching, helping clients build the in-house skills needed to sustain long-term digital success.
A former educator turned entrepreneur, Meredith brings clarity, energy, and a little humor to every engagement. Collaborating with her team and clients is what makes her actually love Mondays — and yes, she swears that balance between life and work is possible, and she’s living proof
Kristin Mock
Inbound Marketing Strategist, FI GROW Solutions
Kristin Mock is a data-driven problem solver with a well-balanced eye for the creative side of things. She has over 10 years of marketing experience with six of them being in the financial industry focused on community bank marketing strategies.
With her highly organized nature, Kristin thrives on structuring plans and strategies to meet and exceed goals. She believes in the power of the written word and embraces change with open arms because you can’t get anywhere without moving forward.
The Science of Branding: Tapping the Hidden Forces Behind Consumer Decisions
Tuesday, May 12, 2026
11AM PT/2PM ET
What makes some financial brands so much more effective than others? It’s not about rates, fees, and product features. It comes down to how the brain is wired to process, sort, and filter what matters — emotionally, not logically. In a world with endless options and shrinking attention spans, understanding the science of choice is a strategic advantage that marketers of all levels must master.
In this creative learning session, we’ll break down the science behind creativity and persuasion — and how top brands use powerful emotional levers to shape behavior, influence decisions, and earn trust. You’ll learn a framework with simple techniques for making your branding and marketing initiatives more effective, more fun, and more rewarding.
We'll cover:
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The behavioral science and decision-making principles that the best brands use to influence choice
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How to win hearts — and wallet share — by leveraging insights into consumer psychology
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Three deceptively simple questions that will make all of your branding and marketing initiatives more effective
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The most common creative traps that kill good ideas — and how to avoid them
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Tips and techniques to sustain your team’s creativity, keep ideas fresh, and prevent burnout
Presenter:
Josh Streufert
Chief Creative Officer, Strum Agency
Josh Streufert is the Chief Creative Officer at Strum, where he and his team use creativity, behavioral science, and strategic storytelling to help credit unions matter more in the moments that shape consumer choice. With his deep experience in credit union branding, Josh is known for turning complex insights into simple, memorable ideas that spark connection, build trust, and drive growth.
Reaching Members Beyond Digital: Video Strategies for Credit Unions
Tuesday, April 21, 2026
11AM PT/2PM ET
In today’s crowded media landscape, cutting through the noise requires more than traditional digital tactics. This webinar explores how credit unions can use video more strategically—reaching members in the right moments, with the right message, and in the right context. Learn how to integrate video across your broader content strategy, align messaging with not just where audiences are but why they’re there, and leverage smarter audience targeting to boost relevance and performance. We’ll also dive into the power of situational alignment and contextual precision—because when your message shows up in the right environment, it builds trust. And trust drives action.
Presenter:
PETER SCHOFIELD
VP Sales & Brand Partnerships at Atmosphere TV
Peter is an experienced media and marketing professional with 30 years of expertise in business development, strategic planning, and advertising innovation. He is a brand strategist, passionate about an industry immersed in creativity. and emerging technology. Peter currently serves as Vice President of Regional Ad Sales at Atmosphere TV. He plays a pivotal role in forging strategic partnerships, developing new revenue streams, and driving the company’s growth trajectory.
MAC 2026 Scottsdale, Arizona: Your Roadmap to a Transformative Credit Union Marketing Experience
Tuesday, April 7, 2026
11AM PT/2PM ET
The Marketing Association of Credit Unions (MAC) is gearing up for our premier event of the year—the 2026 MAC Conference in Scottsdale, Arizona. Scheduled from September 15 – 17, 2026, at the JW Marriott Scottsdale Camelback Inn Resort & Spa, this conference promises to be a pivotal gathering for credit union marketing professionals.
In this exclusive webinar, join Jared Young with the MAC Board where we will provide a comprehensive preview of the conference, highlighting key sessions, networking opportunities, and the vibrant atmosphere that awaits attendees. Whether you’re a seasoned marketing leader or new to the credit union sector, this session will equip you with the insights needed to make the case to your leadership that MAC 2026 is not to be missed.
Key Takeaways:
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Conference Highlights: Discover the standout sessions, workshops, and keynote speakers that will shape this year’s conference.
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Networking Opportunities: Learn about the various events designed to foster connections among industry peers, including the welcome activity and awards dinner.
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Venue Insights: Get acquainted with the JW Marriott Scottsdale Camelback Inn Resort & Spa, the conference’s stunning venue, and the amenities it offers.
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Registration Information: Understand the registration process, pricing tiers, and the benefits of early bird registration.
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Travel Planning Tips: Receive guidance on travel arrangements, accommodations, and making the most of your time in Scottsdale.